PRESENTATION ON THE PREMIUM CABLE VIEWER* AUTHOR/PUBLISHER: Al Berrios, Managing Director, al berrios & co. CONDUCTED: OCTOBER 21ST THROUGH OCTOBER 31ST 2002 FROM DATA COLLECTED DECEMBER 2001 THROUGH OCTOBER 2002 TARGET: U.S. CONSUMERS WITH INTERNET ACCESS POPULATION TARGETED: CONSUMER UNAWARE OF SPECIFIC PREMIUM CABLE PROGRAMMING The contents herein are PRIVATE AND CONFIDENTIAL and may not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty. (c) All Rights Reserved. al berrios. Published by al berrios & co. 1 *The basis for understanding this study is whether or not a viewer is a subscriber AND whether or not they are aware of Showtime original programming Figures are not representative of actual totals. They are percentages of subscriber, non-subscriber, and subscription-status-unknown segments.

9.06% OF POPULATION SUBMITTED AN AGE The contents herein are PRIVATE AND CONFIDENTIAL and may not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty. (c) All Rights Reserved. al berrios. Published by al berrios & co. 2

GEOGRAPHIC DATA (top 25 of percentage of population that submitted a state) 21.95% OF POPULATION SUBMITTED AN AGE The contents herein are PRIVATE AND CONFIDENTIAL and may not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty. (c) All Rights Reserved. al berrios. Published by al berrios & co. 3

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3.63% OF ENTIRE POPULATION PREFERRED HBO The contents herein are PRIVATE AND CONFIDENTIAL and may not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty. (c) All Rights Reserved. al berrios. Published by al berrios & co. 7

4.01% OF ENTIRE POPULATION DIDNT SPEND MUCH TIME WATCHING TV DUE TO OTHER ACTIVITIES OR LACK OF A TV SET The contents herein are PRIVATE AND CONFIDENTIAL and may not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty. (c) All Rights Reserved. al berrios. Published by al berrios & co. 8

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3.63% OF ENTIRE POPULATION PREFERRED HBO The contents herein are PRIVATE AND CONFIDENTIAL and may not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty. (c) All Rights Reserved. al berrios. Published by al berrios & co. 11

4.01% OF ENTIRE POPULATION DIDNT SPEND MUCH TIME WATCHING TV DUE TO OTHER ACTIVITIES OR LACK OF A TV SET The contents herein are PRIVATE AND CONFIDENTIAL and may not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty. (c) All Rights Reserved. al berrios. Published by al berrios & co. 12

1.43% OF ENTIRE POPULATION DIDNT HAVE CABLE The contents herein are PRIVATE AND CONFIDENTIAL and may not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty. (c) All Rights Reserved. al berrios. Published by al berrios & co. 13

The contents herein are PRIVATE AND CONFIDENTIAL and may not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty. (c) All Rights Reserved. al berrios. Published by al berrios & co. 14

The contents herein are PRIVATE AND CONFIDENTIAL and may not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty. (c) All Rights Reserved. al berrios. Published by al berrios & co. 15

3.63% OF ENTIRE POPULATION PREFERRED HBO The contents herein are PRIVATE AND CONFIDENTIAL and may not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty. (c) All Rights Reserved. al berrios. Published by al berrios & co. 16

4.01% OF ENTIRE POPULATION DIDNT SPEND MUCH TIME WATCHING TV DUE TO OTHER ACTIVITIES OR LACK OF A TV SET The contents herein are PRIVATE AND CONFIDENTIAL and may not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty. (c) All Rights Reserved. al berrios. Published by al berrios & co. 17

1.43% OF ENTIRE POPULATION DIDNT HAVE CABLE The contents herein are PRIVATE AND CONFIDENTIAL and may not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty. (c) All Rights Reserved. al berrios. Published by al berrios & co. 18

VIEWERS CHOICE (of percentage of population that mentioned a favorite program) 12.79% OF POP MENTIONED A FAVORITE PROGRAM The contents herein are PRIVATE AND CONFIDENTIAL and may not be reproduced or redistributed in any form without written permission from al berrios & co., subject to penalty. (c) All Rights Reserved. al berrios. Published by al berrios & co. 19

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