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BUSINESS JUST LIKE A HUMAN SETS ITSELF AMBITIOUS GOALS

HUMAN BUSINESS EXEMPLARY GOALS REAL DESIRE EXEMPLARY GOALS REAL DESIRE BEING HEALTHY BEING STRONG BEING FIT BEING HEALTHY BEING STRONG BEING FIT INCREASING PROFITS OPTIMIZING COSTS SUSTAINABLE GROWTH INCREASING PROFITS OPTIMIZING COSTS SUSTAINABLE GROWTH LONG LIFE LONG LIFE TAKING MEDICINE USING SUPPLEMENTS VOODOO RITUALS ;) DIET + EXERCISE INTRODUCING GAMIFICATION LIMITING COSTS RESIGNING FROM DEVELOPMENT CREATIVE ACCOUNTING MASKING EFFECT EXTERNAL MOTIVATION CENTRIFUGAL IMPACT INTERNAL MOTIVATION [ SPACE = NEXT ][ SPACE = NEXT ]

CHOOSE YOUR PRESENTATION DRY AS DUST SLIDES TO READ 51 GAMIFIED SLIDES TO PLAY 15

WARMING-UP: FIND DIFFERENCES START

MEET WILLIAM HE MAY BE YOUR CUSTOMER, EMPLOYEE, CONTRACTOR... EXACTLY AFTER 5 MINUTES HE GAVE UP FROM DOING WHAT YOU ASKED HIM TO MEET JESSICA SHE IS AN ACCOUNTANT IN A VERY SMALL COMPANY IT’S ALMOST 4 IN THE MORNING SHE IS PLAYING JUST TO REACH THE HIGHER LEVEL IN THE NEWEST GAME [ SPACE = NEXT ][ SPACE = NEXT ]

MISSION 1: STRUGGLE WITH STEREOTYPES START

Mission 1: Struggle with stereotypes Level: Disbeliever 00 GAMES = MONOPOLY ON ENGAGING GAMERS = EXTREMELY „EASY” TARGET GAMERS = MEN, KIDS AND „GEEKS” GAMIFICATION = SCIENCE-FICTION GAMIFICATION = CREATING GAMES GAMES = SMART USE OF PSYCHOLOGY GAMERS = SATISFIED CUSTOMERS GAMERS = ALSO WOMEN & SENIORS GAMIFICATION = VERY OLD RECIPE GAMIFICATION = TUNING BUSINESS [ ENTER = SHOT ][ ENTER = SHOT ]

MISSION 2: DUEL WITH DEFINITION START

Mission 2: Dueal with Definition Level: Disbeliever 750 DEFINITION FUNTIAGO GAMIFICATION = THE WAY OF SOLVING PROBLEMS… …ALSO BUSINESS-KIND… … USING PSYCHOLOGICAL MECHANISMS FROM GAMES [ ENTER = SHOT ][ ENTER = SHOT ]

MISSION 3: ACTION-MOTIVATION START

HERE IS TERRY THE OLD EMPLOYEE OF SALES DEPARTMENT HE HAS ALREADY HAD OVER 20 INCENTIVE TALKS NOW HE’S „SURCHING” FOR A NEW CLIENT TO MAKE YOU BOTH VERY HAPPY YOU MADE IT!!! AND NOW YOU ARE THE BOSS OF IT ALL ;) YOU’VE GOT A HUGE OFFICE BUT AT THE SAME TIME A HUGE PROBELM WITH YOUR CREW „THEY LOST THEIR GOOD OLD ENTHUSIASM” FOR WORK AND SELF-IMPROVE [ SPACE = NEXT ][ SPACE = NEXT ]

Mission 3: Action-motivation Level: Theorist 750 HE HEARS „GOOD JOB” ONCE A YEAR MUCH DEPENDS ON THE BOSS’ „MOOD” HE DESPISES THE „DOG-EAT-DOG” RULE HE ‘S NO IDEA HOW OTHERS „ARE DOING” BONUSES ARE ALWAYS „TOP SECRET” HE SEES NO ULTIMATE GOAL HE SEES NO PROGRESS („CONVEYOR”) AND HIS APPLICATION LOOKS LIKE… AND ALL OF THIS IN ATTRACTIVE FORM :) LIVE RANKINGS AND STATISTICS GAMES = COMPETITION + COOPERATION RULES = OPEN AND TRANSPARENT REAL TIME FEEDBACK EVERYONE KNOWS "WHAT IS THE PRIZE" LEVELS / MISSIONS (QUESTS) / TASKS GROUP DEFINES INDIVIDUAL'S GOALS [ SPACE = NEXT ][ SPACE = NEXT ]

Mission 3: Action-motivation Level: Theorist LIVE RANKINGS = MOTIVATION MULTIPLAYER = TEAMWORK ACCURATE GAMEPLAY = CLEAR RULES REAL TIME FEEDBACK = NARRATION VISIBLE REWARD = COMPETITION LEVELS + MISSIONS = CONSTANT PROGRESS STORYLINE = WORK BECOMES FUN 750 ENGAGEMENT FRUSTRATION [ SPACE = NEXT ][ SPACE = NEXT ]

MISSION 4: THE WONDERFUL CURE... START

SALES MEDIA SPORT LIFESTYLE EDUCATION MEDICINE HR TEAM MANAGEMENT RECRUITMENT ADVERTISING PROMOTION MARKETING Mission 4: The wonderful cure... Level: Theorist 751 [ SPACE = NEXT ][ SPACE = NEXT ]

EPILOGUE: MACHINE CALLED GAMIFICATION START

Epilogue: Machine called gamification Level: Theorist 751 DISLOYAL CUSTOMERS DEMOTIVATED EMPLOYEES POTENTIAL CONTRACTORS … … FUNTIAGO (TECHNOLOGY) FUNTIAGO (TECHNOLOGY) FUNTIAGO (EXPERTS) FUNTIAGO (EXPERTS) FUNTIAGO (PLATFORM) FUNTIAGO (PLATFORM) CONSULTING (CHANGE IN THINKING) CONSULTING (CHANGE IN THINKING) IMPLEMENTATION (CHANGE IN OPERATING) IMPLEMENTATION (CHANGE IN OPERATING) OPTIMIZATION (WAY TO PERFECTION) OPTIMIZATION (WAY TO PERFECTION) [ SPACE = NEXT ][ SPACE = NEXT ] SUCCESS

THIS IS THE END OF THE PRESENTATION, BUT ALSO THE BEGINNING OF YOUR AFFAIR WITH GAMIFICATION! EARNED POINTS: 75 EARNED BADGES: 1 ”EXPERT ON GAMIFICATION BASICS” REACHED LEVEL: 3 „PRAGMATIST” FUNTIAGO.COM COOPERATION BACK ON START

WE ARE SORRY, BUT THERE’S RATHER NO CHANCE WE CAN DO SOME BUSINESS… BACK ON START

[ SPACE = NEXT ][ SPACE = NEXT ] PRESENTATION BRIEFINGCONSULTING DIAGNOSTICS ONLINE SYSTEM OFFLINE SOLUTIONS CONSTANT EVOLUTION COMPREHENSIVE IMPLEMENTATION FUNTIAGO.COM COOPERATION BACK ON START

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