100 Years of Rotary in Ireland District Assembly 11 th May 2013

Membership session outline 1.The challenges 2.How to present Rotary to attract and retain 3.Refreshing clubs for a sustainable future 4.New ways to new clubs and members 5.Roundup – planning for action

100 Years of Rotary in Ireland District Assembly 11 th May 2013 Japanese Proverb For the want of a nail, the horseshoe was lost For the want of a horseshoe, the steed was lost For the want of a steed, the message was lost For the want of the message, the war was lost!

100 Years of Rotary in Ireland District Assembly 11 th May 2013 An effective Rotary Club: 1.Increases and Sustains Membership 2.Delivers effective Community Service Projects 3.Supports the Rotary Foundation 4.Promotes Leaders beyond the Club Level

100 Years of Rotary in Ireland District Assembly 11 th May 2013 A situation we all know about Members lost new members

Membership Growth? 100 Years of Rotary in Ireland District Assembly – 11th May 2013 Year Members Variance Clubs

100 Years of Rotary in Ireland District Assembly 11 th May 2013 Has the concept of service died Membership of environmental bodies Voluntary contributions to international aid NGOs

100 Years of Rotary in Ireland District Assembly 11 th May 2013 What does this mean for Rotary Today’s growing associations have: Mass membership Low interaction

100 Years of Rotary in Ireland District Assembly 11 th May 2013 Improving the product to create a vibrant club

100 Years of Rotary in Ireland District Assembly 11 th May 2013 The Vibrant Club – RI Vision The membership perspective Composition of membership Style and image Quality of club programmes

100 Years of Rotary in Ireland District Assembly 11 th May 2013 How to Change the Image? New members paint a very clear vision of the typical Rotarian: Male Middle-class Retired Professional 70+ Been a member for 20+ years Well established within the local area “It’s a bit of a post-retirement club”

100 Years of Rotary in Ireland District Assembly 11 th May 2013 Take a Closer look at your club Cannot afford it anymore! Bored with the club and their programme Meeting times no longer suit Rotary was not for them Aging profile

100 Years of Rotary in Ireland District Assembly 11 th May 2013 Diversity

100 Years of Rotary in Ireland District Assembly 11 th May 2013 Mentoring Members

100 Years of Rotary in Ireland District Assembly 11 th May 2013 Mentoring Members

100 Years of Rotary in Ireland District Assembly 11 th May 2013 What is Rotary?

100 Years of Rotary in Ireland District Assembly 11 th May 2013 Be Inspired The people are inspirational and the work is inspirational BUT at times the meetings themselves lack that sense of ‘inspiration’, passion and excitement

100 Years of Rotary in Ireland District Assembly 11 th May 2013 What is your Rotary Moment

100 Years of Rotary in Ireland District Assembly 11 th May 2013  Can Meet at multiple times of the week in multiple locations  One meeting a month should be ‘regular’ business meeting  Members are Rotarians of ‘senior’ club  Max 3 satellites per club, each must meet weekly  May be formed from a merger of a struggling club SATELLITE CLUB

100 Years of Rotary in Ireland District Assembly 11 th May 2013 Associate Members  Club allowed to determine requirements  Allows variation relating to attendance and qualifications requirements  Eventually leading to full membership of club

100 Years of Rotary in Ireland District Assembly 11 th May 2013 Corporate Members  Business membership option  Up to 4 representatives may attend club meetings  Terms determined by the club  Serve of projects  Participate in other ways

100 Years of Rotary in Ireland District Assembly 11 th May 2013

 Net 1 new member, set your goals higher  Regular Club Assessment (MOT)  Increase Diversity  Women  Younger Age Group  Reflect your community  Be Flexible and Innovative in attracting new members (RI Pilots)  Set up mentoring scheme to increase retention  Identify the sales people in your club

100 Years of Rotary in Ireland District Assembly 11 th May 2013 Workshop Discussion 1.What are your ideas to attract new members to Rotary 2.What are your plans to Sustain you membership 3.Is the club as a building block a strength or a hindrance? 4.What are Rotary’s Unique Selling Points (USPs)? 5.Ideas on Extension (E Club)

100 Years of Rotary in Ireland District Assembly 11 th May 2013