© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B © 2013 Institute for the Future. All rights reserved. SR-1563B Speaker Name | Speaker Title March 2013 GAME ANALYSIS: Top 25 Zones of Future Innovation © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B

20 | Emotion Mapping 2

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B The challenge is as old as human history: how do we avoid projecting our own needs and norms onto other individuals and communities? New high- and low-tech tools are creating cutting-edge innovations to help us communicate more effectively with each other about our needs, wants, and emotional states, despite extremely divergent daily experiences and local contexts | Emotion Mapping | Future Innovation © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B

Players suggested that identifying social needs by monitoring expressions of fear and anxiety might lead us directly to those most in need. Simplifying electroencephalography technologies will allow us to do so in real time, and prototypes are in the works. These technologies have the added benefit of promoting local community mapping. As part of this story, players discussed how understanding human emotions—and how to tap into them—is key to solving questions of motivation and finding locally relevant solutions | Emotion Mapping | From the Players © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B

5 20 | Emotion Mapping | Micro-forecasts from the Game Governments measure crime, disease, GDP. They don't measure fear. Citizens SMS their fears, building maps of anxiety and its cause #evidence* USA** *Cards have been lightly edited for readability. **Player location was self selected.

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 6 20 | Emotion Mapping | Micro-forecasts from the Game Knowledge is rarely enough to spark change. People have to want change. It takes emotion to bring knowledge to a boil. Good stories matter Ghana Governments measure crime, disease, GDP. They don't measure fear. Citizens SMS their fears, building maps of anxiety and its cause #evidence USA

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 7 20 | Emotion Mapping | Micro-forecasts from the Game Adapting or developing systems that employ Electroencephalography. USA Governments measure crime, disease, GDP. They don't measure fear. Citizens SMS their fears, building maps of anxiety and its cause #evidence USA Knowledge is rarely enough to spark change. People have to want change. It takes emotion to bring knowledge to a boil. Good stories matter Ghana

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 8 20 | Emotion Mapping | Micro-forecasts from the Game Teach through example. Show compassion on the games, and measure reactions. Deeper studies on the human aura, mental and emotional. Brazil Governments measure crime, disease, GDP. They don't measure fear. Citizens SMS their fears, building maps of anxiety and its cause #evidence USA Knowledge is rarely enough to spark change. People have to want change. It takes emotion to bring knowledge to a boil. Good stories matter Ghana Adapting or developing systems that employ Electroencephalography USA

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 9 20 | Emotion Mapping | Micro-forecasts from the Game I am sorry I cannot recall the name of the organization. But identify social need by monitoring expressions of fear and dissatisfaction. USA Governments measure crime, disease, GDP. They don't measure fear. Citizens SMS their fears, building maps of anxiety and its cause #evidence USA Knowledge is rarely enough to spark change. People have to want change. It takes emotion to bring knowledge to a boil. Good stories matter Ghana Adapting or developing systems that employ Electroencephalography USA Teach through example. Show compassion on the games, and measure reactions. Deeper studies on the human aura, mental and emotional. Brazil

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B | Emotion Mapping | Micro-forecasts from the Game Local community is best in mapping - experts come to propose some solutions in collaboration seems best model to me. China Governments measure crime, disease, GDP. They don't measure fear. Citizens SMS their fears, building maps of anxiety and its cause #evidence USA Knowledge is rarely enough to spark change. People have to want change. It takes emotion to bring knowledge to a boil. Good stories matter Ghana Adapting or developing systems that employ Electroencephalography USA Teach through example. Show compassion on the games, and measure reactions. Deeper studies on the human aura, mental and emotional. Brazil I am sorry I cannot recall the name of the organization. But identify social need by monitoring expressions of fear and dissatisfaction. USA

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B | Emotion Mapping | Micro-forecasts from the Game Governments measure crime, disease, GDP. They don't measure fear. Citizens SMS their fears, building maps of anxiety and its cause #evidence USA Knowledge is rarely enough to spark change. People have to want change. It takes emotion to bring knowledge to a boil. Good stories matter Ghana Adapting or developing systems that employ Electroencephalography USA Teach through example. Show compassion on the games, and measure reactions. Deeper studies on the human aura, mental and emotional. Brazil I am sorry I cannot recall the name of the organization. But identify social need by monitoring expressions of fear and dissatisfaction. USA Local community is best in mapping - experts come to propose some solutions in collaboration seems best model to me. China

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B Signals from the Present | Emotion Mapping

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 13 The Shippo Tail, still in prototype phase, is an animal tail that connects to your own electroencephalography readings so that it can move in accordance to your mood. The Shippo Tail will also connect to location- based maps allowing us to build a collective understanding of our reactions to our surroundings. Emography Emography is a German project that analyzes twitter-data from around the world to chart regional emotional states in the hopes of highlighting emotional responses to, for example, crime or the lack of crime. 20 | Emotion Mapping | Signals from the Present The Shippo Tail Image Source: Source:

© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 14 Affdex reads emotional responses through facial- recognition technology. Q sensor Q sensor seamlessly measures emotional responses through electrodermal sensors. It has applications in such diverse areas as treatment of autism, classroom learning, and psychotherapy. 20 | Emotion Mapping | Signals from the Present Affdex Image Source: Image Source: