© VGROUP CASE STUDY — Intelogy Business Systems Intelligent technology brought to life

_ © VGROUP CASE STUDY Intelogy Business Systems Operating at the forefront of business systems technology, the only thing standing in BMN’s way was an uninspiring name and brand identity that lacked any real meaning. We began by defining their brand and positioning. The name ‘Intelogy’ was conceived from uncovering the core insight: ‘Intelligently Enabled Business Technology’. Application of the brand extended to planning, designing and project managing their office environment. From wall colours, furniture and fabrics to lighting, signage and manifestations, the results have increased efficiency, boosted morale and given the marketing team the tools they needed to grow the business. 2 BRAND STRATEGY NAMING LOGO & VISUAL IDENTITY STATIONERY & FORMS PRESENTATION TEMPLATES WEBSITE DESIGN WORKSPACE DESIGN WORKSPACE FIT-OUT SIGNAGE

_ © VGROUP CASE STUDY Intelogy Business Systems 3 Before

_ © VGROUP CASE STUDY Intelogy Business Systems After 4

_ © VGROUP CASE STUDY Intelogy Corporate brochure 5

_ © VGROUP CASE STUDY Intelogy Stationery 6

_ © VGROUP CASE STUDY Intelogy Workplace branding 7

_ © VGROUP CASE STUDY Intelogy Workplace branding 8

_ © VGROUP CASE STUDY Intelogy Workplace branding 9 _

_ © VGROUP CASE STUDY Intelogy Workplace branding 10

_ © VGROUP CASE STUDY 11 Intelogy Workplace before

_ © VGROUP CASE STUDY Intelogy Website design 12 © VGROUP CASE STUDY _

_ 13 Intelogy Client testimonial “VGROUP understood us. They recognised what we were trying to achieve and worked with us to develop a new identity that much more effectively reflects our core values and services. They provided reassurance and leadership throughout a comprehensive rebranding and office refurbishment programme bringing relevant experience, empathy and a flexible approach. Their creative services, design concepts and communications were backed up by a depth of analysis, consideration and thought. Ultimately, it was their commitment to getting things right that we valued the most. VGROUP worked with us to transform our company and they have undoubtedly helped place Intelogy firmly on the path to future growth.” Ryan Green Managing Director Intelogy

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