© VGROUP CASE STUDY — Investance Group Management Consulting A new brand vision for global success.

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Presentation transcript:

© VGROUP CASE STUDY — Investance Group Management Consulting A new brand vision for global success

_ © VGROUP CASE STUDY Investance Group Management Consulting Investance is a global management consulting success story, averaging 45% annual growth as it approached its tenth anniversary. Ever-progressive, the firm saw the need to raise awareness of its financial services expertise via a new brand communications strategy. The new logo, visual identity and website we created were at the heart of this. With over 70 clients in ten countries and 300 employees in France, North America, The Netherlands, Hong Kong, Singapore, India and the UK, Investance now has an exciting brand platform driving its phenomenal growth. 2 BRAND POSITIONING LOGO & VISUAL IDENTITY BRAND GUIDELINES WEBSITE DESIGN & DEVELOPMENT DIGITAL PRESENTATIONS LITERATURE DIGITAL TEMPLATES ILLUSTRATION & ART DIRECTION EXHIBITION STANDS BRAND LAUNCH PRESENTATION PROMOTIONAL ITEMS © VGROUP: CASE STUDY

_ Investance Group Previous logo © VGROUP: CASE STUDY Before 3

_ Investance Group New logotype and symbol © VGROUP: CASE STUDY After 4

_ Investance Group Brand guidelines 5 © VGROUP: CASE STUDY Click here to see full guidelines >>

_ Investance Group Visual identity 6 © VGROUP: CASE STUDY

_ Investance Group Brand guidelines 7 © VGROUP: CASE STUDY

_ Investance Group Brand guidelines 8 © VGROUP: CASE STUDY

_ Investance Group Employee launch booklet 9 © VGROUP: CASE STUDY

_ Investance Group Printed collateral 10 © VGROUP: CASE STUDY

_ Investance Group Website design and development © VGROUP: CASE STUDY 11 Visit website >

_ © VGROUP CASE STUDY 12 Investance Client testimonial "Just to say many, many thanks to all the VGROUP team for a fantastic job on our branding and website. It is a huge leap forward for the company and I know we can build on this for the future. We look forward to working with you on this project going forward as well.” And six months later… “Thank you to team VGROUP for a great job on the website. The feedback has been great, particularly from Franck and Cedric our founders. Please pass on my thanks to the development team for the smooth transition and fast fixing of the bugs.” Simon Drury Global Head of Marketing Investance Group © VGROUP: CASE STUDY

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