Strategic Public Management Why it is so important? 1

Strategic Public Management: Why it is so important? Have you sailed a boat for pleasure? This is OPERATIONAL MANAGEMENT 2

Strategic Public Management: Why it is so important? Have you had your boat in open seas in stormy weather? This is RISK MANAGEMENT 3

Strategic Public Management: Why it is so important? Have you sailed a boat in open seas, in stormy weather, with one of your masts broken, willing to move from point A to point B? It requires STRATEGIC MANAGEMENT! 4

Strategic Public Management: Why it is so important? If You DO NOT Manage Your Region or Municipality Strategically, It Will Not Prosper in a Stormy 21st Century 5

What is Strategic Management ? Strategic Management is a process of developing and executing plans to reach a long-term goals in environment, which is constantly changing. Strategic Management is not only a tool. It is a mental framework 6

How Do You Manage Strategically? You Look Ahead Identifying Your Goals You Look Out Analyzing the Environment You Look In Evaluating Your Internal Resources You Monitor Progress You Make Adjustments 7

Why many Organizations have not succeed? It Takes More Than Just the Leader Thinking Strategically! The Entire Organization Should be Imbued With STRATEGIC MENTALITY! 8

How to imbue the organization with strategic mentality? We suggest an educational tool: “CHANGING THE GROUND” A Low Cost Educational Program for Active Municipal Workers Designed to develop a strategic mentality in organizations serving the public sector 9

“CHANGING THE GROUND” A Low Cost Educational Program for Active Municipal Workers Main Focus of the Program: Strategic Public Management Self – Governance Regional Development 10

“CHANGING THE GROUND” A Low Cost Educational Program for Active Municipal Workers Developed by: Formula Europa - Institute for Research, Innovation, Regional Development and Public Management, Brussels European Competent Forum, Brussels Adapted to the needs of Regions and Municipalities in specific country with the support of National Associations of Municipalities 11

“CHANGING THE GROUND” A Low Cost Educational Program for Active Municipal Workers What This Program is All About ? 6 video-books offering basic theoretical & practical knowledge in the field of Strategic Public Management, regional development and self- governance The books are designed for employee level municipal staffs Each chapter is focused on a specific element of the process of Strategic Public Management presented in theory followed by real world examples Each chapter ends with a summary of the main points 12

What This Program is All About ? Con’t… Some chapters end with short exam The program starts with one bonus book, entitled “How, When Where?” It is the guide for the program and contains know-how for setting up the educational process in your municipality Additionally, the Program includes a monthly edition of FORMULA EUROPA e-Magazine 13 “CHANGING THE GROUND” A Low Cost Educational Program for Active Municipal Workers

Mission of the Program: Our goal is to provide our students with systematic updates on the latest trends - not only in Europe, but from around the world! Trends which are shaping modern Strategic Public Management in the 21 st Century. 14

“CHANGING THE GROUND” A Low Cost Educational Program for Active Municipal Workers How it Works? Step 1. Your Municipality may purchase the program - minimum one year subscription The guide entitled, “How, When, Where?” will arrive at your office the first month of the subscription The guide provides suggestions on how to select a Program Manager and what their role should be Step 2. Once you have selected the Program Manager, you hand the Guide to her/ him and retain oversight functions for yourself 15

“CHANGING THE GROUND” A Low Cost Educational Program for Active Municipal Workers Step 3. The Program Manager will have one month to study the know- how and to set up the system for launching the program for your workers The Program Manager may contact our support staff with questions or to request technical assistance while setting up the system At the end of the first month your employees will receive the first edition of FORMULA EUROPA e - Magazine delivered to their business address. At the end of the second month, the first video–book will arrive You will receive five identical copies - in order to train five of your workers at one time Every other month, until the end of the subscription period, your Municipality will receive a new video - book which the Program Manager will introduced to your staff At any time, we welcome your comments and suggestions for new topics for 2010 training 16

“CHANGING THE GROUND” A Low Cost Educational Program for Active Municipal Workers Main Topics in Program 2009: 1.“Old Economy is Ruined, New is not Yet Built”: Strategies for developing areas with economic problems 2.“Investors are “Herd Animals”, They Don’t Like to be Lonely”: Strategies for attracting investors and adding new jobs to the local economy 3.“Young People Leave Town When it is Ugly and Boring”: Strategies for revitalizing town/ villages centers 4.“To be Small, is it a Good or Bad Thing?”: Strategies for developing small Municipalities (1000 – 1500 inhabitants) 5.“We Had One Bridge Before, Now We Have Three”: Strategies for interregional/ cross-border cooperation aimed to develop large infrastructure projects of significant importance for cooperating regions 6.“Budget is Always Not Enough, but…”: Water supply & water distribution system, how to manage it successfully? 7.“Think About Tomorrow”: Building 21 century policies for urbanization with responsibility to the generation from tomorrow 8.“Decentralized? Yes, but Not Effective and Not Based In Reality!”: Effective and complete administrative & fiscal decentralization, condition #1 for successful regional development 9.“My Home is My Castle, but My Town is Not My Territory… Yet!”: Tips for effective Citizens’ participation in decision-making process 17

“CHANGING THE GROUND” A Low Cost Educational Program for Active Municipal Workers HOW THIS PROGRAM BENEFITS YOUR MUNICIPALITY? Most Municipalities suffer budget limitations, which do not allow generous investment in staff education and training It is cost and time prohibitive to send employees to seminars, special training events, conferences or other important events, which guarantee their professional team is in the course of today’s modern governing Challenges exist in providing employee training and career development CHANGING THE GROUND Low Cost Educational Program for Municipal Workers solves these challenges in low cost, time effective way Not just a bunch of books! It is a system which builds the groundwork for professionalism and competence in the field of Strategic Public Management, Self – Governance and Regional Development 18

“CHANGING THE GROUND” A Low Cost Educational Program for Active Municipal Workers HOW TO SUBSCRIBE? For more information about the Program and all additional events please contact Phone: Fax: 19

THANK YOU FOR YOUR ATTENTION! 20