CHANGING PERCEPTIONS, CREATING REALITIES IN THE WEST END So you think you know the West End? Look Again!

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Presentation transcript:

CHANGING PERCEPTIONS, CREATING REALITIES IN THE WEST END So you think you know the West End? Look Again!

Rebranding the BIZ

First, clean up the house before inviting company

Welcome to the Neighborhood

International Village Gateway to our Zone

Grant with his Prize! Search for Gems Let’s show them what we’ve got! Video – Click to play Grand Prize Winner

Concierge Tour Let them spread the word!

Taste The World Restaurant Guide Best in the West Ethnic Dining

Award Winning Tours Experience the History

COMMERCIALS (CLICK TO PLAY) BUS BACKS Television & Print Advertising Lifestyle Business

@WpgWestEndGal Social Media Takeover

“The West End BIZ makes an enormous contribution to the west end of our city, through beautification programs, mural walking tours, and promotion of the multicultural flavor of the community. I’m grateful the West End BIZ is continually enhancing the appearance of one of our largest BIZ zones in Winnipeg.” – Winnipeg Mayor Sam Katz. What’s being said about us!