Membership 2012/13 The CLUBS and ATVBC April

Membership 2012/13 The Challenge The Research The Plan Implementation Communication Expected Results Opportunities

Membership 2012/13 The Challenge ▫Why is membership not increasing  How do we increase Membership ▫How to Increase Revenue to Maintain and Increase services to the CLUBS and ATV Community  How do we increase funding available to maintain the interaction with Government and other Organization

Membership 2012/13 The Research ▫Committee Formed ▫Conference Calls ▫Discussions

Membership 2012/13 The Plan ▫Bring in membership that runs for 12 months from sign up ▫Club fees all listed on website ▫Web option to become a member of ATVBC without joining a club

Membership 2012/13 Implementation ▫Recommendations presented to the BOD ▫BOD approved recommendations

Membership 2012/13 Communication ▫Could have been done better ▫Letter to clubs in January ▫Newsletter wording not clear

Membership 2012/13 Expected Results ▫Increased renewals  Notification from ATVBC re renewal ▫Increased Membership overall ▫Increased revenue ▫Self Sustainable

Membership 2012/13 Opportunities ▫Lower Membership Fees ▫Funds for Trail Building and Maintenance ▫Rebate to clubs as Membership increases ▫More programs