WHO FCTC Art 14 Draft guidelines realised September

Why Quitlines ? Impact= Reach x Efficacy Large reach, high efficacy and big impact Ease of access (armchair access)-user experience Low set-up and running costs Out-of-hours service-main health service shuts at 5.30 pm Remote areas can access it Can be set-up easily to serve specific groups- Pregnancy, Language or youth Can become add-ons to other national tobacco control projects Useful as front end to all tobacco cessation services- booking, sign posting and direct mail

WHO FCTC Art 14 Guidelines ACTIONS Quitlines a population level approach Accessible by all phones (cell-phone) Appear on packs Well publicised Adequately staffed Draft Released 15/09/2010! Demand reduction measures concerning tobacco dependence and cessation

14 Key Steps WHO FCTC Art 14 GL 1.Conduct a national situation analysis-research, phonelines, s 2.Create or strengthen national coordination-leadership, secretariat to alliances 3.Develop and disseminate comprehensive guidelines-guidelines (ENQ) 4.Address tobacco use by health-care workers – leadership and moral-authority 5.Develop training capacity-training and development (QUIT Certificate?) 6.Make the recording of tobacco use in medical notes mandatory 7.Encourage collaborative working- the Network and Alliance 8.Establish a sustainable source of funding for cessation help 9.Establish population-level approaches especially Quitlines. All Parties should offer quitlines in which callers can receive advice from trained cessation specialists. 10.Make medications available- Product information lines and vouchers 11. Ensure that the population is well informed about the harmful effects of tobacco products- Quitline lead on media campaigns (paid/unpaid) 12.Address the issue in health-care workers 13.MONITORING AND EVALUATION 14.INTERNATIONAL COOPERATION