District 5240 Membership

Why is retention important? Who in your club is responsible for retention? How is your club doing? 1 Retention is a membership focus ! “The high turnover rate in existing clubs is the most pressing membership issue facing Rotary today”

District 5240 Membership Every Rotarian needs a friend Every Rotarian needs a job Every Rotarian needs nourishment Rotary information Internal satisfaction and recognition 2 Ignite: Retention means…

District 5240 Membership Focus on fellowship Engage family members Social events Listen & Learn Personal Outreach 3 Every Rotarian Needs a Friend Every Rotarian is a member of the Family of Rotary

District 5240 Membership Committee member Hands-on Projects Fundraiser Recruiter Scorekeeper 4 Every Rotarian Needs A Job Find your members’ talents and interests & put them to work

District 5240 Membership Communicate your clubs activities and events Share Rotary stories from your members or from Rotary International resources Invite members to share their Rotary moments Know how your club is making a difference in your local community and around the world Create pride in being a member of your Rotary Club and of Rotary International Be able to answer the question: tell me about your Rotary club 5 Every Rotarian Needs Nourishment: Rotary Rotarians need to know about the organization they joined

District 5240 Membership Know your club members’ interests Discover and use their special skills Reach out to your club members for feedback Engage new members from their first meeting Remember longer-term members need attention 6 Every Rotarian Needs Nourishment: Personal Create value by meeting members’ needs

District 5240 Membership Do you know : Why members leave your club? What keeps people in your club? Why members have become “missing in action”? How every member is involved in your club’s projects, activities and events? 7 Membership Retention Program Create and implement a membership retention program in your club

District 5240 Membership Business Needs Can no longer afford Joined for the wrong reasons Lost Interest Conflicts with other Members Didn’t recognize value in Rotary Moved Died 8 Why People Leave a Rotary Club? We can’t do much about the last two. We can address the others!

District 5240 Membership Relevant Rewarding Responsive FUN 9 What Keeps People in Rotary Satisfying a member’s needs ensures that Rotary is high on their value scale

District 5240 Membership Assign different members to “host” the new member at meetings and other club events Engage new members in developing service projects worthy of the name “Rotary” and that do substantial good. Help new members to attend the district functions by offsetting registrations fees and other costs. Have members who join in the same Rotary year work together on a project Reach out to the new member’s family members New Members Need Special Attention Retention starts the first time a prospective member meets your Rotary club

District 5240 Membership Great mentors for newer members. Keepers of the club traditions Insight on what has and hasn’t worked and what has not been tried Proven resource to support club projects and programs 11 Engage your veteran members! New All member needs special attention

District 5240 Membership Summary: Retaining Members includes… Inve$ting in Rotarians pays big dividends for your club Have interesting and relevant club programs. Find your new member’s passions and get them involved in those areas Focus on participation – not attendance Hold regular meetings with members to continue their Rotary education and answer their questions. Create opportunities for members to interact outside of club meetings, hand on projects, and socials. Encourage members to take advantage of events and training outside normal club meetings

District 5240 Membership What You Should Do Now! Retention ensures the time, talent and treasure needed to meet your club goals Establish your club retention plans and goals Assign a retention team Formally monitor Rotarian participation Have an action plan to respond to Rotarians who are MIA Understand why your members are Rotarians Have their reasons changed Are you meeting their needs Monitor and complete the Premier Club worksheet Report often to your club about progress against goal