Deferred Giving Future Trends of Younger Generations How to Get Them to Give Annimac Futurist Trend Forecaster annimac.com.au New Frontiers FIA 31 st International Conference Perth Western Australia 25 th February 2008

25 February Big Picture of Gen Diffs Two key factors

25 February Two key factors 1. Speed

25 February Speed Younger means faster

25 February I’m never having kids. I hear they take nine months to download.

25 February Speed faster  linear  lateral  multiple  depth  immediate

25 February Two key factors 1. Speed 2. Relationships

25 February Relationships Two kinds  3 D world  Virtual world

25 February Relationships Younger  Virtual world  3 D world

25 February

25 February  Big Picture of Gen Diffs  Specifics of Gen Diffs

25 February Generations Baby Boomers 1945 – 60 age 45 – 60 Generation X 1960 – DotComs ( Y ) 1975 – Ferals 1990 – now to 15 Wikipedia Generation X 1960 – Generation Y 1980 –

25 February Baby Boomers

25 February Baby Boomers  Downsizing their lives Empty nesters Planning retirement / p-t work Will give back - volunteer  Sense of community - donate ! Materialism Set relationships - familiarity

25 February Baby Boomers 45 – 60 contd  Security conscious Health conscious Aware mortality Plan wills  Defer to authority Respect experts.

25 February Uniquely Split Generation 50 : 50 Brand X Clones of BB BB values goals ideals Marriage Family Suburbs Set relationships Volunteer Donate Expect to bequeath Generation X

25 February Gen Xers 30-45

25 February Me Generation Most challenging for FR Different world Relate to Dot Coms / Gen Y More Virtual Faster Shorter term planning Generation X Split 50:50

25 February  Personal journey Faster decisions Risk takers No obvious social commitment Global environmental values Help in virtual world Generation X Me

25 February  Mobile Single Childless Net Dating Multi careers SOHO Renters  Identity Varies Materialism assumed Changing Lifestyles Generation X Me

25 February Gen X Lifestyle Dog

25 February  Defer to Heroes Doers Walk the talk  Deferred Giving Aim at BB Gen Xers Like BBs but faster & leaner Me Gen X : tie to Heroes now Generation X Me

25 February DotComs

25 February DotComs  Faster on Own journey  In two worlds  Conservative Care  Committed to saving planet  Creating new paradigm  Under radar of establishment

25 February Parallel Universes Young live them.

25 February DotComs 15 – 30 contd  Virtual World relationships  Wired Immediacy  Gaining importance  Temporary pairing  Groups & single socialising  I.d. from activity

25 February DotComs 15 – 30 contd Multi channeled  Multi actions action oriented  Act now forget researching  Do what can with what got  Defer as per useful  Temporary deference  No status except earned now

25 February

25 February DotComs 15 – 30 contd Globally networked  Global citizens  World is neighbourhood  New relationships  Gen Y expert : Peter Sheahan Cluetrain Manifesto

25 February Japanese Robanoid 2006 Future Fundraiser ?

25 February DotComs 15 – 30 contd Deferred Giving  Go to their world  Short fast specific communications  No Spin  What why for whom when  Actions In the Now  Expect intuitive response  Ask them to network

25 February Facing the future in Deferred Giving :

25 February thank you www. annimac.com.au