Slide title In CAPITALS 44 pt Slide subtitle 20 pt ERICSSON LABS open innovation mobila tjänsteplattformar, Skellefteå,

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl © Ericsson AB 2009 Table of contents ›Support for open innovation ›Offering to developers ›Business Dilemmas

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl © Ericsson AB 2009 Create your innovation Creativity is in the crowd Labs – Portal and back-end system for open innovation

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl © Ericsson AB 2009 Developers dilemma Researcher Iphone Developer Hobby Developer Telecom Developer Student Android Developer Java Developer Web Developer Operator MMSC HSS CSCF SBG PGM IMS core NNI UNI WAP- PUSH NAT/FW Media Gateway Media & Application Servers MPS SMC-C Charging MRFP Hosting server CellID dB Recommendation Maps Service Providers Fragmentation, operator reach, technology complexity & access

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl © Ericsson AB 2009 Ericsson Simplifies Capability Provider Operator Ericsson Labs Ericsson Developer Connection (EDC) Operator Researcher Iphone Developer Hobby Developer Telecom Developer Student Android Developer Java Developer Web Developer Ericsson IPX (MM Brokering) Fragmentation, operator reach, technology complexity & access

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl © Ericsson AB 2009 Multi Media Brokering (IPX) SMS MMS Messaging Position information IP mapping User information Premium SMS WAP Dialogue Payment Global operator reach and Commercial API’s

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl © Ericsson AB 2009 Simplicity for Experimental Developers Capability Providers Operators Ericsson Labs Beta Internet Enablers Beta Telecom Enablers You Researcher Iphone Developer Hobby Developer Telecom Developer Student Android Developer Java Developer Web Developer Beta enablers, live test, integration with IPX

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl © Ericsson AB 2009 Create your innovation Knowledge building InnovationBusiness building ü Learn what it takes to produce cutting-edge applications ü Build your innovation on top of Ericsson open beta enablers ü Find and understand business opportunities Labs is an initiative for open innovation by Ericsson Research

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl © Ericsson AB 2009 Target group Developers, developers, developers.... And that means YOU!

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl © Ericsson AB 2009 Developer Offering Development support Hosting & TestShowroom ü API’s and coding resources ü Tutorials & Forums ü Tools & back-end enablers ü Deployment ü Application servers ü Testing & evaluation ü Publish in appstores ü Feedback Download – Create – Upload – Publish – Evaluate

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl © Ericsson AB 2009 Developers Enabler API offerings to empower developers Many cutting-edge technologies for mobile, web and IPTV API examples Streaming IPTV Positioning Maps Messaging

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl © Ericsson AB 2009 Business dilemmas ›Curse of scale ›Curse of platform fragmentation ›Curse of revenue sharing Mitigation required – how? Interest from SMEs for small scale with limited SLA? Brand OS Model OS Model Cost Volume /SLA

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl © Ericsson AB 2009 Visit Prototypes and betas Commercial