25 November and 16 Days of Activism Club Toolkit

Zonta and 25 November 16 Days of Activism Dates: 25 November – 10 December, 2013 Main Zonta Day: 25 November, 2013 What is 25 November? On this date, Zonta seeks to engage our 30,000 members to participate in a common day of activism in unity with the UN’s International Day for the Elimination of Violence Against Women and the subsequent 16 Days of Activism. While clubs are encouraged to take action throughout all 16 days, we will build awareness with an activism-focused day worldwide. Participating in this day helps us send a stronger, more impactful message and increases Zonta’s visibility. 16 Days of Activism is a global campaign to raise awareness about gender-based violence as a human rights issue at the local, national, regional and international levels, and demonstrate the solidarity of women around the world organizing in opposition to violence against women. 2 2

Activities Many clubs have already planned activities. If your club has not yet planned an activity, here are some ideas you can begin planning today: Advanced planning required: Give a presentation at a local school to educate and empower young women Invite a local expert on women’s issues to address your community Host a viewing party and discussion of relevant documentaries such as Girl Rising or Half the Sky Organize a “silent march” in which shoes are displayed in a particular location to represent victims of domestic violence Take and share a photo of your club wearing orange clothing and Zonta Says NO ribbon/wristband, holding up their hands to say “no.” Organize a collection for Zonta’s ZISVAW Fund Take a group self defense class Collect items to donate to a local women’s shelter Host a day of blogging in which club members blog about women’s issues; include Zonta Says NO logo. No planning required: Share the Zonta Says NO infographic on your social networks Print and display the Zonta Says NO infographic at your workplace Use Facebook to give thanks to a positive female role model Wear a ribbon, give a ribbon Wear orange and tell five people why “Share Your Story” on ZontaSaysNo.com or www.zonta.org 3

Promotion Once your club has planned an activity or activities, here are some tools to help you promote the event(s): Publicize event Email your event details to pr@zonta.org to be listed on ZontaSaysNo.com Update the press release template with event details and send to local media outlets with an invitation to attend Engage on social media Prior: Post event details on your Facebook and Twitter pages to encourage attendance Day of: Share frequent photo updates during your activity via Facebook, Instagram and Twitter using the hashtags #ZontaSaysNO and #16Days Follow up After event, update the press release template again with activity photos and results; send to local media outlets Follow up with participants to thank them for their participation “Share Your Story” on Zonta.org 4

Here’s how we can boost our visibility on our social networks: Social Media Social media will play a significant role in our November 25 day of action. Here’s how we can boost our visibility on our social networks: Change your default/profile/cover photo to an image selected from the Zonta Says NO image library Use the hashtags #ZontaSaysNO and #16Days Engage your Twitter network before, during and after your event by copying and pasting these sample tweets: I pledge to say NO to violence against women. Join me at ZontaSaysNo.com #ZontaSaysNO #16Days 1 in 3 women around the world will experience physical/sexual violence by a partner. #ZontaSaysNO Take steps to save lives. Silent marches represent the millions of women silenced by partner violence. #ZontaSaysNO #16Days About 140M women suffer from female genital mutilation/cutting. That’s almost 1 million women represented per minute each day. #ZontaSaysNO #16Days Globally, 38% of all murdered women were murdered by their intimate partners. #ZontaSaysNO #16Days Join Zonta International’s 30K members in saying NO to violence against women and girls. zontasaysno.com #ZontaSaysNo. #16Days Empower women worldwide to say NO to violent acts against women and girls that go unreported each day. #ZontaSaysNo #16Days Wear Orange. Show your support of saying NO to violence by purchasing Zonta Says NO wristbands or ribbon: http://bit.ly/12iVKLH Women are 2 to 4 times more likely than men to become infected with HIV during intercourse. Forced sex or rape increases this risk. #ZontaSaysNO #16Days What will YOU do to stop violence against women and girls in your local community? Join #ZontaSaysNO #16Days 5

http://zontasaysno.com 6