PROMOTION TOOLS  Advertising  Sales Promotion  Public Relations  Direct Marketing

ADVERTISING  High Frequency,but  High Reach  Not Repetitation of Same Advertising  Informative Advertising  Effective advertising exposed audience with lowest cost with lowest cost  In spring and fall months

ADVERTISING TOOLS MAGAZINE; “Gelin Dergisi”and “Beyaz Butik” NEWSPAPER; “weekend attachments” BILLBOARD; in “Akmerkez” and “Bağdat Street” in “Akmerkez” and “Bağdat Street” BROCHURES BROADCASTING

ADVERTISING EVALUATIONS Communication Effect Communication Effect Sales Effect Consumer feedback method Historical approach On the internet with poll

SALES PROMOTION TOOLS CONTEST; GIFT; “most interesting dream of wedding” “a special dinner at first anniversary” COUPONS; “discount on several hotels, restaurants, tourism companies.”

PUBLIC RELATIONS TOOL Event; “Dream Night” “Dream Night” Sponsorship; “Baş Tacı” “Baş Tacı”

DIRECT MERKETING TOOLS Web Page availibiliy E- Cards At the anniversary of marriage At the anniversary of marriage