Introduktion til markedsføring

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Presentation transcript:

Introduktion til markedsføring The Basics… Køge februar 2014

Først: Fraværsregistrering

Dagens program Introduktion til markedsføring Markedsføringsstrategi: Tankegangen bag… Markedsføringsstrategi: USP Positionering – 7 P’s AIDAs PLC (Product Life Cykle) Købsadfærd Segmentering

Hvad er markedsføring? The business of moving goods or services from the producer to the consumer

Hvad er markedsføring? The management process responsible for identifying, anticipating and satisfying costumer requirements profitably/efficiently

Markedsførings Strategi Situation alanysis Goals/Objectives Strategy Tactics Activities Control

Unique Selling Proporsition (USP) Emotional Selling Proporsition (ESP) Hvad er specielt ved lige netop dit produkt? Hvor adskiller vi os fra konkurrenterne?

7P

4 P’s 7P Promotion Mix

AIDA(S) Satisfaction

Product Life Cycle (PLC)

Købsadfærd

Købsadfærd

Livsstilssegmentering