ValueNomics THE TRADE FUNNEL. DEMAND SIDE ANALYSIS MRI SCAN SUPPLY SIDE ANALYSIS CUSTOMER VALUES ANALYSIS VALUE SYSTEM ANALYSIS TRADE PROMOTION TRADE.

Slides:

Advertisements

Similar presentations

VALUE PROPOSITION CUSTOMER VALUES Valuenomics A new road map for sector competitiveness 1.THE SYSTEM 2.THE SCAN 3.THE STRATEGY.

Advertisements

Global Marketing.

Assess the Market for Your Business Idea

University of Sunderland / MDIS. » Explain the process of internationalization; » Identify reasons for FDI; » Select target markets and sites for exporting.

VALUE PROPOSITION CUSTOMER VALUES Valuenomics A new road map for better trade services 1.THE SYSTEM 2.THE TOOL 3.THE PROCESS.

Market Validation.

1 Pertemuan Kedelapanbelas Pricing Strategy. 2 Uses of Price in Positioning Strategy Signal to buyer, the price is visible to the buyer and provides a.

Selling a Product or Service

How To Approach Exporting. Overview of Exporting Process 1.Pick a name for your EMC 2.Find a Product/Manufacturer to sell Made in the U.S.A. Recommended.

GLOBAL MARKETING AND WORLD TRADE. Trends that have affected world trade 1.The decline of economic protectionism 2.Increase in economic integration and.

CHAPTER 1 Creating and Capturing Customer Value with Duane Weaver.

Subtitle Selling a Product or Service. Briefly introduce yourself and your colleagues. Describe the products or services your company provides at a high.

©2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

1 Forces in the Organizational Environment Figure 4.1.

MANAGEMENT OF MARKETING PRICING STRATEGIES. LEARNING INTENTIONS/SUCCESS CRITERIA LEARNING INTENTIONS: I understand the role of PRICING as part of the.

Theory on Pricing Strategy

INTERNATIONAL TRADE ASHA SUKUMARAN. 2 Table of Contents Trade Absolute Advantage Comparative Advantage Law of Comparative Advantage Limits to Trade Terms.

Chapter 2: TRADE IN THE MODERN WORLD Fundamentals of International Business Copyright © 2010 Thompson Educational Publishing, Inc

Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Chapter 19 Pricing Strategies.

Prof. Dr. Ing. Elena Horská Slovak University of Agriculture in Nitra The Scope and Challenges of International Marketing.

MARKETING MANAGEMENT 12 th edition 2 Developing Marketing Strategies and Plans KotlerKeller.

Determine What to Buy Know and understand the role of the marketing mix and research in a retail store.

CARDIO # 6 1.According to the map on your TEXT BOOK page 37, around what physical feature is Egypt's population the densest? 2.Why do you think more people.

Marketing in Today’s World

Unit 5, Lesson 13 Currency Exchange AOF Business Economics Copyright © 2008–2011 National Academy Foundation. All rights reserved.

Section 28.1 Marketing Information Chapter 28 marketing research Section 28.2 Issues in Marketing Research.

International product policy Standardization versus adaptation in Central European and other countries Branding and regional opportunities New product.

MARKETING. Standards… BCS-BE-36: The student demonstrates understanding of the concept of marketing and its importance to business ownership. BCS-BE-36:

Pricing strategy Pertemuan 19 Buku 1 Hal: Matakuliah: J Strategi Pemasaran Tahun: 2009.

Marketing Decision Areas

© 2011 South-Western | Cengage Learning Global Marketing and Consumer Behavior Marketing Around the World The Marketing Mix and the Marketing.

© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS LESSON16-1 GOALS  Describe the nature of markets.  Identify trends that influence global marketing opportunities.

 Marketing starts with the identification of a specific need on part of the consumer and ends with the satisfaction of that need.  The consumer is.

Business Technology Mr. Bernstein DECA, pp 16-20: Determine What To Buy (…or What To Offer!) September 19, 2013.

The Entrepreneurial Process: Model of Competitive Forces Patterns of Entrepreneurship Analytical Tools.

Principles of MarketingTheocharis Katranis, MBASpring Semester 2013 Principles of Marketing Theocharis Katranis Lecture 11 Spring Semester

Unit 2, Lesson 6 Supply and Demand and Market Equilibrium

Types of Economic Systems and The Three Economic Questions.

LESSON 2.2 EXPLORING ECONOMICS. I. What is Economics A. Resources and Production 1. In order to make goods and offer services, people need resources:

D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.

Chapter 2 Marketing Impacts Society. Topics The Impact of Marketing Criticisms of Marketing Increasing Social Responsibility.

Objective: To understand the methods of international markets. Value: Solidarity International Marketing.

Copyright © 2005 Pearson Education Inc. The Global Marketplace Chapter 18 PowerPoint slides Express version Instructor name Course name School name Date.

Basic Economics.

D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.

STANDARD 1 – WORLD OF MARKETING WHAT YOU’LL LEARN Understand that marketing is all around us 2. Understand the concept of private enterprise 3. Understand.

Budgets and Businesses Workshop. Budget: is a plan that shows income, spending and saving. Income: Spending: Saving:

Marketing I Curriculum Guide. Pricing Standard 4.

Economics. Economic Basics Vocabulary: Economics: Study of how people meet their wants and needs Scarcity: Having a limited quantity of resources to meet.

D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.

1. Understand that marketing is all around us 2. Understand the concept of private enterprise 3. Understand the marketing mix or 4P’s of marketing 4. Students.

MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.

Global Edition Chapter 1 Analyzing the Marketing Environment.

Gordon Iddon International Director, Santander UK International at Santander UK.

Selling a Product or Service

Lesson 1 Exploring the World of Business and Economics

Selling a Product or Service

Marketing Introduction

Analysis (SWOT Analysis + Competitors Analysis)

Chapter 19 Pricing Strategies.

Conditions That Prompt Trade

CARIBBEAN WEEK OF AGRICULTURE 2016

Business Simulation Seminar

Opportunity Identification and Country Selection

BBB4M – International Business

Offering Services in every region of Tennessee

International Economics and Trade

Why Is Market Research The Lifeline For Retail Industry?

VALUE PROPOSITION + BRAND POSITIONING

Presentation transcript:

ValueNomics THE TRADE FUNNEL

DEMAND SIDE ANALYSIS MRI SCAN SUPPLY SIDE ANALYSIS CUSTOMER VALUES ANALYSIS VALUE SYSTEM ANALYSIS TRADE PROMOTION TRADE DEVELOPMENT MATCH- MAKING MARKET INQUIRIES CUSTOMER VALUES MARKETS SECTORS QUOTATIONS EXPORTABLE OFFER SOURCING VALUE PROPOSITION TRADE BENCH- MARKING ECONOMIC, TRADE AND INVESTMENT POLICIES TRADE BUSINESS

PRODUCT SERVICE OFFERINGS What do we have? How does that compare to other countries? ANALYSIS MARKET INQUIRIES CUSTOMER VALUES MARKETS SECTORS QUOTATIONS EXPORTABLE OFFER SOURCING VALUE PROPOSITION TRADE 1

DEMAND SIDE ANALYSIS What sells now and in the future? Who are our competitors ? TRADE DEVELOPMENT "Make what sells”. The first lesson in trade development ANALYSIS MARKET INQUIRIES CUSTOMER VALUES MARKETS SECTORS QUOTATIONS EXPORTABLE OFFER SOURCING VALUE PROPOSITION TRADE 2 “See what sells…” PRODUCT SERVICE OFFERINGS What do we have? How does that compare to other countries?

DEMAND SIDE ANALYSIS What sells now and in the future? Who are our competitors ? MARKET INQUIRIES CUSTOMER VALUES MARKETS SECTORS QUOTATIONS EXPORTABLE OFFER SOURCING VALUE PROPOSITION TRADE BENCHMARKING How does our value proposition fare against he competition? What makes them successful ? 3 ANALYSIS POSSIBILITY PRODUCT SERVICE OFFERINGS What do we have? How does that compare to other countries?

CUSTOMER VALUES ANALYSIS What makes the buyer buy ? Customer values explained. ANALYSIS MARKET INQUIRIES CUSTOMER VALUES SECTORS QUOTATIONS EXPORTABLE OFFER SOURCING VALUE PROPOSITION TRADE BENCHMARKING How does our value proposition fare against he competition? What makes them successful ? 4 DEMAND SIDE ANALYSIS What sells now and in the future? Who are our competitors ? POSSIBILITY MARKETS PRODUCT SERVICE OFFERINGS What do we have? How does that compare to other countries?

DEMAND SIDE ANALYSIS What sells now and in the future? Who are our competitors ? CUSTOMER VALUES ANALYSIS What makes the buyer buy ? Customer values explained. VALUE SYSTEM ANALYSIS Who is who? Stakeholder positions. Analysis of exportable offer to target markets POSSIBILITY ANALYSIS DIAGNOSIS MARKET INQUIRIES CUSTOMER VALUES MARKETS SECTORS QUOTATIONS EXPORTABLE OFFER SOURCING VALUE PROPOSITION TRADE BENCHMARKING How does our value proposition fare against he competition? What makes them successful ? 5 PRODUCT SERVICE OFFERINGS What do we have? How does that compare to other countries?

DEMAND SIDE ANALYSIS What sells now and in the future? Who are our competitors ? MRI SCAN How competitive is your sector on global markets ? The MRI scan gives the answer. CUSTOMER VALUES ANALYSIS What makes the buyer buy ? Customer values explained. POSSIBILITY ANALYSIS DIAGNOSIS POTENTIAL MARKET INQUIRIES CUSTOMER VALUES MARKETS SECTORS QUOTATIONS EXPORTABLE OFFER SOURCING VALUE PROPOSITION TRADE BENCHMARKING How does our value proposition fare against he competition? What makes them successful ? 6 VALUE SYSTEM ANALYSIS Who is who? Stakeholder positions. Analysis of exportable offer to target markets PRODUCT SERVICE OFFERINGS What do we have? How does that compare to other countries?

DEMAND SIDE ANALYSIS What sells now and in the future? Who are our competitors ? CUSTOMER VALUES ANALYSIS What makes the buyer buy ? Customer values explained. TRADE DEVELOPMENT "Make what sells”. The first lesson in trade development POSSIBILITY ANALYSIS DIAGNOSIS DEVELOPMENT POTENTIAL MARKET INQUIRIES CUSTOMER VALUES MARKETS SECTORS QUOTATIONS EXPORTABLE OFFER SOURCING VALUE PROPOSITION TRADE BENCHMARKING How does our value proposition fare against he competition? What makes them successful ? 7 MRI SCAN How competitive is your sector on global markets ? The MRI scan gives the answer. “Make what sells…” VALUE SYSTEM ANALYSIS Who is who? Stakeholder positions. Analysis of exportable offer to target markets PRODUCT SERVICE OFFERINGS What do we have? How does that compare to other countries?

DEMAND SIDE ANALYSIS What sells now and in the future? Who are our competitors ? CUSTOMER VALUES ANALYSIS What makes the buyer buy ? Customer values explained. TRADE PROMOTION “Sell what is made”. Market entry, sector branding, promotion POSSIBILITY OPPORTUNITY ANALYSIS DIAGNOSIS DEVELOPMENT DECISION CONVERSION POTENTIAL MARKET INQUIRIES CUSTOMER VALUES MARKETS SECTORS QUOTATIONS EXPORTABLE OFFER SOURCING VALUE PROPOSITION TRADE BENCHMARKING How does our value proposition fare against he competition? What makes them successful ? 8 TRADE DEVELOPMENT "Make what sells”. The first lesson in trade development VALUE SYSTEM ANALYSIS Who is who? Stakeholder positions. Analysis of exportable offer to target markets MRI SCAN How competitive is your sector on global markets ? The MRI scan gives the answer. PRODUCT SERVICE OFFERINGS What do we have? How does that compare to other countries?

DEMAND SIDE ANALYSIS What sells now and in the future? Who are our competitors ? MRI SCAN How competitive is your sector on global markets ? The MRI scan gives the answer. CUSTOMER VALUES ANALYSIS What makes the buyer buy ? Customer values explained. TRADE PROMOTION “Sell what is made”. Market entry, sector branding, promotion TRADE DEVELOPMENT "Make what sells”. The first lesson in trade development MATCHMAKING Conversion of opportunities into business POSSIBILITY OPPORTUNITY ANALYSIS DIAGNOSIS DEVELOPMENT DECISION CONVERSION POTENTIAL MARKET INQUIRIES CUSTOMER VALUES MARKETS SECTORS QUOTATIONS EXPORTABLE OFFER SOURCING VALUE PROPOSITION TRADE BENCHMARKING How does our value proposition fare against he competition? What makes them successful ? ECONOMIC, TRADE AND INVESTMENT POLICIES “Sell what sells…” 9 VALUE SYSTEM ANALYSIS Who is who? Stakeholder positions. Analysis of exportable offer to target markets PRODUCT SERVICE OFFERINGS What do we have? How does that compare to other countries?