PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY International Degree Programmes in 2008 Oulu University of Applied Sciences 1.(BEng) Degree Programme in Information Technology, Raahe School of Engineering and Business 2.(BBA) Degree Programme in International Business, School of Business and Information Management 3.(BBA) Degree Programme in Business Information Technology, School of Business and Information Management 4.(MEng) Degree Programme in Information Technology, School of Engineering 5.(MEng) Degree Programme in Industrial Management, School of Engineering

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY International Degree Programmes in 2008 University of Oulu 1.The Master’s Degree Programme in Education and Globalisation, Faculty of Education 2.The Master’s Programme in International Business, Faculty of Economics and Business Administration 3.The International Master’s Programme in Finance and Economics, Faculty of Economics and Business Administration 4.The Master’s Programme in Financial and Management Accounting, Faculty of Economics and Business Administration 5.The Master’s Degree Programme in Protein Science and Biotechnology, Faculty of Science

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY Planned programmes for 2009 University of Oulu 1. The Master’s Programme in Architectural Design, Faculty of Technology 2. The Masters Degree Programme in Circumpolar Health and Well- being, Faculty of Medicine 3.The Barents Master’s Degree Programme in Environmental Engineering, Faculty of Technology

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY Project Facts Duration: , 17 months Budget : € Funded by: European Union Structural Funds (The State Provincial Office of Oulu), Oulu University of Applied Sciences, City of Oulu Partners: Oulu University of Applied Sciences, University of Oulu, City of Oulu Coordinator: Oulu University of Applied Sciences

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY Rationales for the Project - Higher education institutions’ support for the different regional strategies and plans to increase and develop the internationalisation of Oulu area - Increased amount of the international degree programmes offered in Oulu University of Applied Sciences and the University of Oulu -> a need for potential and motivated applicants - Increased competition in the field of international education - Demand for new and improved services for the international degree students

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY Oulun yliopiston kansainväliset tutkinto-opiskelijat kansallisuuksittain, joulukuu 2007 Lisäksi, 7:Iran, Liettua, Puola, Turkki 6:Bangladesh, Kanada, Ukraina 5:Ranska 4:Australia, Bulgaria, Brasilia, Kamerun, Unkari 3:Itävalta, Belgia, Tanska, Etiopia, Kenia, Latvia, Malesia, Nigeria, Romania, Sveitsi 2:Algeria, Argentiina, Valko-Venäjä, Kolumbia, Egypti, Ghana, Kreikka, Irlanti, Korea, Marokko, Namibia, Alankomaat, Slovenia, Sri Lanka, Sudan 1:Armenia, Ecuador, Israel, Libanon, Etelä-Afrikka, Serbia, Tadžikistan, Taiwan, Tansania, Thaimaa, Togo, Vietnam 2:Tuntematon Kokonaismäärä 377, luvuissa mukana suomenkielisissä sekä kansainvälisissä ohjelmissa opiskelevat Lähde: Oulun yliopisto

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY Oulun ammattikorkeakoulun kansainväliset tutkinto- opiskelijat kansallisuuksittain, toukokuu 2008 Lis ä ksi, 4: Vietnam, Yhdysvallat USA 3: Ghana, Ruotsi, Viro 2: Bangladesh, Bosnia- Hertsegovina, Brasilia, Britannia, Filippiinit, Kamerun, Marokko, Norja, Pakistan, Sambia, Syyria, Turkki, Uganda, 1: Alankomaat, Australia, Etel ä -Afrikka, Intia, Irlanti, Italia, Japani, Kanada, Korean tasavalta, Makedonia, Malesia, Meksiko, Puola, Ranska, Saksa, Somalia, Sudan, Sveitsi, Thaimaa, Togo, Ukraina, Unkari Kokonaismäärä 171, luvuissa mukana suomenkielisissä sekä kansainvälisissä ohjelmissa opiskelevat Lähde: Oulun seudun ammattikorkeakoulu

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY International Degree Students in the Higher Education Institutions of Oulu (Academic year 07-08, main groups) Sources: Oulu University of Applied Sciences and the University of Oulu

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY Objectives of the Project 5. To improve the student services of the international degree students Expected results: New student services tested and implemented in cooperation between the HEIs, i.e. orientation day, information events 4. To develop the process of international degree application Expected results: A tool for assessing the education background information of the applicant Best practices exchange between the HEIs, mapping of cooperation possibilities

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY 3. To develop the contacts and cooperation with working life Expected results: Increased awareness of the international degree education supply of Oulu HEIs among the local companies and employers. 2. To enhance the cooperation between the different international degree programmes Expected results: Increased knowledge about each other among different international degree programmes New ideas and forms of cooperation

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY Main Objective 1. To promote the higher education institutions of Oulu, the international degree education supply and Oulu higher education area internationally: Expected results: 1. Development of marketing cooperation between the higher education institutions, the international degree programmes and the City of Oulu -> a common marketing plan and image for Oulu higher education area 2. Enhanced attractiveness of the Oulu higher education area especially in the target countries and groups -> common marketing actions 3. Increased number of motivated and potential applicants for the international degree programmes 4. Enhanced kowledge about the international degree study opportunities of Oulu in the local companies and other actors

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY Background work - Mapping of the current student and applicant situation in the international degree programmes - Study of the strategies and action plans of the higher education institutions and the City of Oulu - Study of different reports concerning the international degree students in Finland and in Oulu - Interviews and online questionnaire for persons working with the international programmes (summer 2008) -International degree student interviews (summer 2008, autumn 2008)

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY WHAT?

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY Oulu Higher Education Area - five key messages 1. International competence of and for the future The HEIs of Oulu offer international knowledge, skills and prerequisites for a successful international career through more than ten different international degree programmes. 2. Quality guarantee in studies Student is a centre of attention in small teaching groups and in an open and interactive learning environment. Personal study planning and support is available for all. Study and teaching facilities are of top quality.

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY 3. Excellent living conditions and environment for the student Oulu offers the dynamic life of a major city, in addition to being growing, pleasant, safe, easy to move around and well- functioning environment for a student. “A suitable size city for a student and success” 4. Touch of the nature and the North, opportunities to explore something different, beautiful and peaceful The nature of Oulu with the four different seasons and Northern environment offer a unique and different experience. “Space to live and learn”

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY 5. Top of the World: high tech, business and innovation at hand -Oulu is the centre of innovation with world known companies and international know-how. The innovative spirit is reflected in the business life as well as in education.

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY TO WHOM?

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY Potential applicant - right and suitable educational background - fluency in English - real motivation to complete the degree - possibility to survive in Oulu area financially - readiness for independent studying - young adult app yrs.

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY Target areas and groups 1.Russia (North-West) 2.”new” European Union countries (Hungary/Czech Republic, Poland) 3.China (time allowing) 4.Current exchange students of Oulu 5.Local companies

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY HOW?

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY - WEBSITE FOR OULU HIGHER EDUCATION AREA Online promotion to the target countries as well as through other useful channels - PARTICIPATION TO INTERNATIONAL EDUCATION FAIRS , Saint Petersburg, Education and Career Fair January 09, Budapest, International Education Fair (?) - OWN ROAD-SHOW TO NORTH-WEST RUSSIA (?)

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY - INFORMATION EVENTS ABOUT THE DEGREE STUDY POSSIBILITIES FOR THE EXCHANGE STUDENTS December-08, April-09 - INFORMATION EVENTS FOR THE LOCAL COMPANIES Spring-09 - MARKETING MATERIAL giveaways, brochure

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY Actions for the Near Future October Completed marketing plan with education fair decisions and marketing channels to be used (online & others) Final marketing image/concept November Website, giveaways and brochure ready by the beginning of November Education fair in Saint Petersburg December Online promotion, Article in Six Degrees Information event for the exchange students

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY Benefits for the Intl. Degree Programmes -Support for the student recruitment - Possibilities to get to know and cooperate with other international degree programmes -Trials and (very likely) errors in terms of marketing and promotion from which we can all learn - A model and examples for possible future marketing and promotion actions

PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY Futher Information Project Coordinator Katja Kurasto: Project Secretary Anne Aho: