WELCOME To The Santa Cruz Beach Boardwalk WELCOME To The Santa Cruz Beach Boardwalk.

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Presentation transcript:

WELCOME To The Santa Cruz Beach Boardwalk WELCOME To The Santa Cruz Beach Boardwalk

OUR MOTTO

“NEVER A DULL MOMENT !” “NEVER A DULL MOMENT !”

OUR VISION STATEMENT

TOGETHER TOGETHER we provide FUN !!! FUN !!!

Santa Cruz Seaside Company Formed in 1915 out of a re- organization of the bankrupt Santa Cruz Beach Company A closely held California corporation More importantly, it’s…

Canfield family involvement since 1928 Laurence Canfield, President in 1951 Charles L. Canfield, President since 1984 Tom Canfield, VP BW Ops Board of Directors Long term dedicated employees …a Family Business

Santa Cruz Seaside Company owns and operates Santa Cruz Beach Boardwalk Cocoanut Grove Boardwalk Bowl Sea & Sand Inn Carousel Motel Residential/Commercial Properties

Santa Cruz Seaside Company Investment Business Relationships Toyota of Santa Cruz Subaru of Santa Cruz Chardonnay Sailing Charters San Diego Coaster Company Restoration of Belmont Park in San Diego

BUSINESS CORE

Established in 1907 CELEBRATING IT’S 101st SEASON THIS YEAR

The only continuously operating seaside amusement park on the West Coast

Visitation Profile Visitation Profile

ANNUAL ATTENDANCE Estimated at +/- 3 Million Visitors ANNUAL ATTENDANCE Estimated at +/- 3 Million Visitors 40%+/- 1.2 MillionCasual 60%+/- 1.8 Million Dedicated

PRIMARY TARGET DEMOGRAPHIC Families Adults aged w/kids yrs PRIMARY TARGET DEMOGRAPHIC Families Adults aged w/kids yrs

Being Green at the Boardwalk Environmental preservation has been a core value at the Boardwalk for over 50 years

A Legacy of Leadership Beach cleaning ’s Water reclamation ’s Polystyrene ban ’s

Ecotourism is not a new phenomenon

Environmental Efforts Recycle or reuse 180 tons of material annually Recycling 1 million gallons of water annually CG/NK Building Heat Exchanging System Low-flow toilets & waterless urinals

Environmental Efforts Recycling of oils, electronic & green waste 1st solar powered trash compactors in Nor Cal Active participation in Coastal Cleanup Day & Bike To Work Week Initiated a Marine Science Education Program

Environmental Awards WRAP Award - Since 1995 City of Santa Cruz Clean Ocean Business - Since ‘04 MBNMS Reflections Award CA Ecotourism Business of the Year Ecology Action Environmental Business of the Year SC County Sustainable Quality Award

Boardwalk is a smoke free facility