Naveh Pharma Ltd. Innovative Healthcare Products Facts & Figures May 2006

Milsetones in History In 1996 Mr. Nitsan Primor, pharmacist and owner of a privet pharmacy in Tel-Aviv, established Naveh- Pharma after getting a decision to widen its activity by importing and distributing new healthcare products nationwide. In 1996 Mr. Nitsan Primor, pharmacist and owner of a privet pharmacy in Tel-Aviv, established Naveh- Pharma after getting a decision to widen its activity by importing and distributing new healthcare products nationwide.

Milestones in History Since 1996 Naveh-Pharma is importing Sterimar (France) a unique microspray of isotonic sea water. Since 1996 Naveh-Pharma is importing Sterimar (France) a unique microspray of isotonic sea water. In 1998 Sterimar became market leader in its niche and since than it keeps the lead. In 1998 Sterimar became market leader in its niche and since than it keeps the lead More and more imported products. Fast growth of the company, penetration to all segments of the market More and more imported products. Fast growth of the company, penetration to all segments of the market – New R&D section developing innovative Healthcare products – New R&D section developing innovative Healthcare products.

Milestones in History 2004 Launching of new series of ENT products Launching of new series of ENT products CleanEars & DryEars becoming market leaders in Israel with high appreciation by doctors CleanEars & DryEars becoming market leaders in Israel with high appreciation by doctors. CleanEars & DryEars becomes the growth engine of the company. CleanEars & DryEars becomes the growth engine of the company. Mid 2005 Preparation for export activity. Mid 2005 Preparation for export activity.

Milestones in History November 2005 – Participation at the “Medica” Trade Fair in Germany, Huge success. November 2005 – Participation at the “Medica” Trade Fair in Germany, Huge success. 165 companies from 65 countries are interested in Naveh-Pharma’s products with high enthusiasm companies from 65 countries are interested in Naveh-Pharma’s products with high enthusiasm... Several distribution agreements are already signed during the exhibition. Several distribution agreements are already signed during the exhibition. Anti Snore Spray is exhibited different booth of Anti Snore Spray is exhibited different booth of MPV Truma – its German distributor. MPV Truma – its German distributor.

2006 Globalization World Wide Distribution Fast growth of export activities to almost 20 countries. Fast growth of export activities to almost 20 countries.

Company -Facts Headquartered in Natanya, near Tel Aviv Headquartered in Natanya, near Tel Aviv Highly trained professional personnel. Highly trained professional personnel. Privately owned Privately owned Financially stable Financially stable Average annual growth rate:50% Average annual growth rate:50% Dynamically growing Dynamically growing Rich pipeline of unique innovative product Rich pipeline of unique innovative product

Mission Statement Be a primary provider of innovative high-end pharmaceuticals and medical devices for worldwide pharmacists, doctors and consumers.

What Consumers want from a successful product Efficacy Easy to Use Quick Results

Brand Strategy Roadmap Define Strategy Who are we? Who do we want to be? Who can We be? What does the market want? Who are we perceived to be? Implement Strategy We declare who we will become

The Role of our products Five Growth Engines for the company Five Growth Engines for the company –Expect strong, continuous double digit sales growth every year –Make First ENT line of products a Mega-Brand Must make core even stronger to support line extensions and new products that will drive this growth Must make core even stronger to support line extensions and new products that will drive this growth

Growing Stronger…The Formula for Success Understand the consumer Understand the consumer –Who wants the product? –What are they looking for? –What don’t they like about current products? –What would the ideal product and what should it do? Giving the customers what they are looking for Giving the customers what they are looking for –Strong product pipeline –Keep improving what already exists Make sure consumer knows about it Make sure consumer knows about it –Reach the target consumer –Reach the consumer everywhere and be a part of his life and health.

Management Team Nitsan Primor Founder and Chairman of Board Founder and Chairman of Board B. Pharm. B. Pharm. Pharmacist Pharmacist Former Chief of the Pharmacists Union in Tel Aviv Former Chief of the Pharmacists Union in Tel Aviv Dr. Eran Eilat Founder and Scientific & Medical Director Founder and Scientific & Medical Director M.D., Ph.D. M.D., Ph.D. Internal Medicine, Immunology Internal Medicine, Immunology Dr. Erna Miller CEO CEO Ph.D.M.BA Ph.D.M.BA Vast experience in pharmaceutical retail market Vast experience in pharmaceutical retail market

Organizational Structure Board CEO FinanceMarketing Domestic Sale Reps Global Distributors Operations Warehouse & Logistics Quality Administration

Customer Profile Customer # of selling points Private Pharmacies 450 Institutional Pharmacies 450 Chain Drugstores 140 Health food Stores 80 Supermarkets & General Stores 80 HMO’s4

Distribution Network Local ManufacturersPL and Export Distributors Clalit Members Only Clalit Hospitals and Pharmacies Government Hospitals Sick Fund Pharmacies Private Pharmacies Funds Members OnlyPublic

Only sky is our limit…

P.O.B 8139 Natanya, Israel Tel.: Fax: