Copyright © 2009 The Nielsen Company An Introduction to The Nielsen Company

March 15 Page 2 Who We Are The Nielsen Company is the world’s leading provider of marketing information, audience measurement, and business media products and services.

More than 34,000 employees in over 100 countries…

We transform raw data into strategic insights and tailor-made recommendations. We analyze and advise about complex sales and marketing issues for winning business decisions. Nielsen measures markets, media and consumer behavior across industries and around the world. We integrate information from across our business. What We Do

March 15 Page 5 Our Mission To provide clients with the most complete understanding of consumers and markets worldwide.

March 15 Page 6 The Nielsen Company — unique in the information industry…

March 15 Page 7 …For More Than 100 Years 1894 Billboard magazine founded 1923 A.C. Nielsen Company founded 1930 The Hollywood Reporter founded 1950 First TV audience measurement 1999 Nielsen Media Research acquired by VNU 2000 Miller Freeman USA (trade shows and magazines) acquired by VNU 2001 ACNielsen acquired by VNU 2006 VNU acquired by a consortium of six private equity firms; David L. Calhoun becomes Chairman and CEO 2007 VNU becomes The Nielsen Company, integrating our businesses under a historic brand.

March 15 Page 8 Ownership The Nielsen Company is privately held by private-equity consortium – AlpInvest Partners – The Blackstone Group – The Carlyle Group – Hellman & Friedman – Kohlberg, Kravis, Roberts – Thomas H. Lee Partners

“We are transforming this company into an even more exciting, exhilarating place to work by finding more effective, more efficient ways to integrate our information and enhance our insight to help clients succeed.” David Calhoun Chairman and CEO

March 15 Page 10 Nielsen’s Global Clients Include…

March 15 Page 11 Creating Clear Connections For Clients

March 15 Page 12 Media Television audience measurement information for broadcast and cable networks, cable system and satellite service providers, program producers and distributors, and advertisers and their agencies National, Local, and Hispanic audience data – People Meters, Set Meters, Diaries, A/P Meter, Time-shifting Nielsen Anytime Anywhere Media Measurement (A2/M2) – Recognizing the transformation of consumers viewing habits of television, A2/M2 provides integrated, all-electronic ratings for television programming regardless of the platform on which it is viewed – online, mobile, out-of-home, etc Nielsen Monitor-Plus – U.S. advertising intelligence data Globally, Nielsen offers television and radio audience measurement, print readership, advertising information services and customized research services

March 15 Page 13 Consumer Consumer packaged goods manufacturing and retail sales measurement worldwide Nielsen Analytic Consulting – analyzes consumer purchasing behavior in terms of pricing, promotion, marketing mix, category placement, and in-market auditing and testing Nielsen BASES – analytics and forecasting into new consumer products before they are brought to market. Nielsen Homescan & Spectra – consumer and shopper insights through panel research, segmentation and targeting Nielsen Customized Research – qualitative and quantitative measures of consumers’ attitudes and purchasing behavior, customer satisfaction, brand awareness and advertising effectiveness Nielsen Spectra – tracking of product sales to consumers, based on information gathered at the retail point-of-sale

March 15 Page 14 Nielsen Business Media Nielsen Business Media provides business-to-business products and services in print, online and in person – Serves seven major market groups and 30 industries spanning entertainment, media and marketing, retail, travel and performance, design, and life sciences – 42 publications, more than 135 trade shows and conferences, and 185 digital products and services – Publications include Adweek, The Hollywood Reporter, Billboard, Radio & Records, Progressive Grocer and Meeting News Nielsen Business Media also has a strong global presence through extensions of its brands, licensing agreements, partnerships and joint ventures

March 15 Page 15 Nielsen Online The merger of NetRatings and BuzzMetrics to create a fully integrated suite of services – Nielsen NetRatings – the industry’s global standard for Internet measurement and analysis – Nielsen BuzzMetrics – measures and analyzes online consumer generated media to help clients understand its impact on products, issues, reputation and image

March 15 Page 16 Our Strategic Focus Wider and more detailed Coverage of the marketplace Continued Expansion in developing markets Continued technology & service Innovation Integration of solutions for greater operational efficiency and client satisfaction

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