Company Name, Product Name & Logo International Business Practice Firm

Naming a Company First Stage is to identify exactly what the name should say to the audience.First Stage is to identify exactly what the name should say to the audience. You should allow growth of the company with your name. (If your too specific with your name it can limit future expansion possibilities)You should allow growth of the company with your name. (If your too specific with your name it can limit future expansion possibilities) Identify the target audience and how the company speaks to them. (This will give you a tone of voice that fits the company)Identify the target audience and how the company speaks to them. (This will give you a tone of voice that fits the company)

Creative Naming Describe your product in one word.Describe your product in one word. –Examples: Citibank, General Electric, Volkswagen High-Tech wordsHigh-Tech words –Examples: Creative, iPhone, Intel Combine two wordsCombine two words –Examples: creativebits, Logitech, Microsoft Come up with a fun nameCome up with a fun name –Examples: 3 Drunk Monkeys, Coca-Cola, Yahoo!

Creative Naming Cont. Be inspired by the company’s history.Be inspired by the company’s history. –Examples: McDonald’s, Hewlett-Packard, Pfizer Do an acronymDo an acronym –Examples: IBM, HSBC, UPS Write fantasy names that somehow link to the product.Write fantasy names that somehow link to the product. –Examples: Pepsi, Motorola, Visa, Caterpillar Do a metaphorDo a metaphor –Examples: Nike, Apple, Amazon, Oracle

Selecting your Company Name Scratch out about one third of the names you have written down. (Whatever feels wrong should be taken out)Scratch out about one third of the names you have written down. (Whatever feels wrong should be taken out) Is the name hard to say or write? Scratch it outIs the name hard to say or write? Scratch it out Try using it in a sentence. Does it work?Try using it in a sentence. Does it work? Does it relate to the product or service on hand?Does it relate to the product or service on hand? Get rid of names too close to the competitors’ name.Get rid of names too close to the competitors’ name. Finally check it legally and register it.Finally check it legally and register it.

One vote for the “best” name Tells what it isTells what it is Easy to rememberEasy to remember Easy to spellEasy to spell Cute, but not too cuteCute, but not too cute

Naming a Product Start by writing a description of exactly what your product does. Focus on action verbs and come up with lots of similar words and adjectives. (Easy ways to find words is consulting a Dictionary or Thesaurus)Start by writing a description of exactly what your product does. Focus on action verbs and come up with lots of similar words and adjectives. (Easy ways to find words is consulting a Dictionary or Thesaurus) Product names may come up to you anywhere at anytime. Make sure you write them down when they come up.Product names may come up to you anywhere at anytime. Make sure you write them down when they come up.

Naming a Product Cont. Think outside the English Dictionary. One of the biggest mistakes in naming the Chevy Nova was because “no va” in Spanish means “no go”.Think outside the English Dictionary. One of the biggest mistakes in naming the Chevy Nova was because “no va” in Spanish means “no go”. Foreign languages can spark ideas for new names or give you insight into what not to name your product.Foreign languages can spark ideas for new names or give you insight into what not to name your product. Research competitors and avoid conflicts. Do a simple Web search using multiple search engines for the name you are considering.Research competitors and avoid conflicts. Do a simple Web search using multiple search engines for the name you are considering.

Naming a Product Cont. Evaluate and test your name. Does your name have all the qualities of a winner?Evaluate and test your name. Does your name have all the qualities of a winner? Make sure your name is clear and memorable.Make sure your name is clear and memorable. Choose a name that sells and tellsChoose a name that sells and tells Don’t choose a limiting nameDon’t choose a limiting name

Company Logo Your logo is your business. A good logo design will make future customers take your business more seriously.Your logo is your business. A good logo design will make future customers take your business more seriously. Differentiate your business from others. You do not want anyone to confuse your logo with another company’s, especially your competitor.Differentiate your business from others. You do not want anyone to confuse your logo with another company’s, especially your competitor. The more unique your image is, the most memorable your company will be.The more unique your image is, the most memorable your company will be.

Company Logo Cont. Original logo artwork is also important for trademark reasons.Original logo artwork is also important for trademark reasons. One of the hardest choices is choosing colors that represent your company. There are colors that represent certain feelings, emotions, and ideas. Also make sure your logo looks good in black and white for photocopying purposes.One of the hardest choices is choosing colors that represent your company. There are colors that represent certain feelings, emotions, and ideas. Also make sure your logo looks good in black and white for photocopying purposes. Be consistent with the use of your logo.Be consistent with the use of your logo.

Company Logo Cont. Letters, memo’s, brochures, envelopes, etc. are all appropriate documents to sue your logo on.Letters, memo’s, brochures, envelopes, etc. are all appropriate documents to sue your logo on. Using your logo on everything your company creates and distributes will make you look more professional and greatly improve memorability.Using your logo on everything your company creates and distributes will make you look more professional and greatly improve memorability. Creating a great looking, meaningful, and memorable logo is very important to your business. You want your customers to see your logo and think only about your company. Make your business memorable with an effective corporate logo!Creating a great looking, meaningful, and memorable logo is very important to your business. You want your customers to see your logo and think only about your company. Make your business memorable with an effective corporate logo!

Testing your Name Do your friends and family like it?Do your friends and family like it? What images or connotations are associated with it?What images or connotations are associated with it? Do they pronounce it correctly?Do they pronounce it correctly? Can they spell it easily?Can they spell it easily? Can they remember it?Can they remember it?