THIRD MEETING OF THE OECD FOOD CHAIN ANALYSIS NETWORK “MOBILISING THE FOOD CHAIN FOR HEALTH” October 2012 THIRD MEETING OF THE OECD FOOD CHAIN ANALYSIS NETWORK “MOBILISING THE FOOD CHAIN FOR HEALTH” October 2012, OECD Conference Centre, Paris Roberto Ciati Scientific Relation Director Barilla G&R F.lli Good for you, Good for the Planet Good for you, Good for the Planet

THE BARILLA PATH: TWO MAIN STRATEGIC LINES 1. Developing and sharing a VISION OF THE FUTURE that tackles some major paradoxes linked to food and nutrition provides strategic guidelines for the company’s daily work. 2. M ANAGING THE COMPANY to constantly improve processes and products, thereby contributing to the wellbeing of People and the Planet.

THE BCFN FLAGSHIP CONCEPT GOOD FOR YOU, SUSTAINABLE FOR THE PLANET THE NUTRITIONAL AND ENVIRONMENTAL DOUBLE PYRAMID MODEL

BARILLA - THE WAY OUR COMPANY OPERATES I have never even conceived of a non-sustainable company. There is no other way to do business outside of sustainability. And it is a sustainability linked to work, to the management of plants, of purchasing, of the whole process Guido Barilla, Chairman

KEY LEARNING FROM OUR RECENT EVOLUTION NUTRITION REFORMULATION & NEW PRODUCTS ENVIRONMENT

BUILDING AND SHARING KNOWLEDGE WITHIN THE COMPANY 1.SUPPLY CHAIN 2.PROCESS AND PRODUCTS 3.PEOPLE & EDUCATION 4.RETAILERS 5.BARILLA PEOPLE THE DOUBLE PYRAMID MODEL INSPIRES THE COMPANY

BUILDING AND SHARING KNOWLEDGE WITHIN THE COMPANY 1.SUPPLY CHAIN Procurement of even more high quality Durum Wheat through special agreements with our suppliers: 81% «local wheat» cultivated in the same country where pasta is produced. 100% sustainable cocoa suppliers. 100% RSPO palm oil suppliers.

BUILDING AND SHARING KNOWLEDGE WITHIN THE COMPANY 2.PROCESS AND PRODUCTS  Reformulation of existing products  Information and suggestion of consumption  Launch of new products responding to emerging nutritional needs  Improvement of the environmental impact of our products  Reduction of water consumption and reduction of CO2

BUILDING AND SHARING KNOWLEDGE WITHIN THE COMPANY THE DOUBLE PYRAMID MODEL INSPIRES THE COMPANY 3.PEOPLE & EDUCATION

BUILDING AND SHARING KNOWLEDGE WITHIN THE COMPANY THE DOUBLE PYRAMID MODEL INSPIRES THE COMPANY 4.RETAILERS A School project collaboration with AUCHAN to promote sustainable food choices and a conscious shopping

BUILDING AND SHARING KNOWLEDGE WITHIN THE COMPANY THE DOUBLE PYRAMID MODEL INSPIRES THE COMPANY 5.BARILLA PEOPLE