Building & Promoting a Company Store WELCOME!

Tanya Ignacek, BrightStores, Inc. Director of Sales & Operations Tanya Ignacek, BrightStores, Inc. Director of Sales & Operations

Dora Fiet, BrightStores, Inc. Marketing & Design Dora Fiet, BrightStores, Inc. Marketing & Design

Let’s start with a quick review

Company store (com.pa.ny store) - noun 1. an ordering efficiency tool used to control spending and manage brand What is a Company Store?

Top 5 reasons for a Company Store Ordering Efficiency Customer Satisfaction Spending Control Brand Management Program Support Program Support

Ordering Efficiency

Brand Management

 Budgets  Manager Order Approval  Payment Methods Spending Control

Program Support

“Yeah, how do we do that?”

One Size DOES NOT Fit All!

Discovery

Types of Company Stores Types of Company Stores

Currency Stores Currency Stores

Point Stores

Basic Stores

More Robust Store Program

Feature Rich Stores Feature Rich Stores

Integrated Stores

What to look for in a Company Store

Easy to Use

Easy to Manage

Scalable

Flexible

Feature Rich

Good Reporting Options

Multiple Access Levels

Security

 Ask for a list of features  Learn about their Support Services  Choose a proven team of experts Do Your Homework

Store Monthly hosting Set-up Store management Costs Involved With a Company Store

 Inventory  Warehousing  Shipping/ Pick-Pack-Ship Additional Costs

 Funded by the distributor?  Funded by the end-user? Who pays for the Company Store?

Ready to offer a Store? First things first – make sure they’re qualified Qualify the Opportunity

How much money is the company willing to spend on a store? Annual Spend

What products will be included? How many products? Who will pay for the products? Who will commit to the inventory? Inventory

The Company needs to support the Store... How will the customer market the Store? Company Buy-In

 Potential Sales  Potential Growth  Potential for “locked in” customers Potential

... demands are too high, and the annual spend is too low... demands you own the inventory... demands a large inventory, with poor payment terms... demands very tight profit margins When your client’s … Know When to Walk Away

 Your understanding of Company Stores  Your knowledge of your products  Your knowledge about what is possible with a Company Store Knowledge = Value Products Possibilities Company Stores Create Value in your Knowledge Create Value in your Knowledge

RFP Support

 Company  Service  Creative  Products  Technology Let your Company Store provider help you answer these questions Five Basic Components

Partner with BrightStores We want to be your Technology Partner & Company Store Expert

Time for questions Tanya: – x304 Or Tanya: – x304 Or Dora: – x302 Or Dora: – x302 Or