Building & Promoting a Company Store WELCOME!
Tanya Ignacek, BrightStores, Inc. Director of Sales & Operations Tanya Ignacek, BrightStores, Inc. Director of Sales & Operations
Dora Fiet, BrightStores, Inc. Marketing & Design Dora Fiet, BrightStores, Inc. Marketing & Design
Let’s start with a quick review
Company store (com.pa.ny store) - noun 1. an ordering efficiency tool used to control spending and manage brand What is a Company Store?
Top 5 reasons for a Company Store Ordering Efficiency Customer Satisfaction Spending Control Brand Management Program Support Program Support
Ordering Efficiency
Brand Management
Budgets Manager Order Approval Payment Methods Spending Control
Program Support
“Yeah, how do we do that?”
One Size DOES NOT Fit All!
Discovery
Types of Company Stores Types of Company Stores
Currency Stores Currency Stores
Point Stores
Basic Stores
More Robust Store Program
Feature Rich Stores Feature Rich Stores
Integrated Stores
What to look for in a Company Store
Easy to Use
Easy to Manage
Scalable
Flexible
Feature Rich
Good Reporting Options
Multiple Access Levels
Security
Ask for a list of features Learn about their Support Services Choose a proven team of experts Do Your Homework
Store Monthly hosting Set-up Store management Costs Involved With a Company Store
Inventory Warehousing Shipping/ Pick-Pack-Ship Additional Costs
Funded by the distributor? Funded by the end-user? Who pays for the Company Store?
Ready to offer a Store? First things first – make sure they’re qualified Qualify the Opportunity
How much money is the company willing to spend on a store? Annual Spend
What products will be included? How many products? Who will pay for the products? Who will commit to the inventory? Inventory
The Company needs to support the Store... How will the customer market the Store? Company Buy-In
Potential Sales Potential Growth Potential for “locked in” customers Potential
... demands are too high, and the annual spend is too low... demands you own the inventory... demands a large inventory, with poor payment terms... demands very tight profit margins When your client’s … Know When to Walk Away
Your understanding of Company Stores Your knowledge of your products Your knowledge about what is possible with a Company Store Knowledge = Value Products Possibilities Company Stores Create Value in your Knowledge Create Value in your Knowledge
RFP Support
Company Service Creative Products Technology Let your Company Store provider help you answer these questions Five Basic Components
Partner with BrightStores We want to be your Technology Partner & Company Store Expert
Time for questions Tanya: – x304 Or Tanya: – x304 Or Dora: – x302 Or Dora: – x302 Or