 KINDLE  MULCH  DECOPAGE CRAFTS  PEST CONTROL  TRIVETS  IN PLACE OF PACKING STYROFOAM

What Social Media Networks Does Your Company Live On?

 The more platforms you’re on, the better  It’s hard to measure  It’s a soft metric  It doesn’t spur sales  It’s a fad  It’s free  It’s easy  Only “young people” use Twitter/only “mature people” use LinkedIn

 The Goal of Social Media is to Make Your Phone Ring!

 What Do You Want Your Social Media To Do?  Increase Awareness?  Direct Sales?  Bring in Leads?  Drive Traffic?  Engage your Customers  “Humanize Your Business”  All of the Above  Use Your Competitors as Benchmarks

 STEP 3  Find your target audience

 Age?  Socio-Economic?  Where do they live?  Where do they live on social media?  And the biggest of all….Gender

Women Are Top Users of Social Media

Reach Beyond Your Comfort Zones!

 WORLD CUP

 Facebook says 10 million people had 20 million interactions during the U.S.-Portugal match. According to Twitter Data, there were 8 million tweets about the match while it was happening. According to Twitter Data  The tournament's first week, June 12 to 18, spurred 459 million posts, likes and comments on Facebook, according to the company.

 Content = Creativity  What is your company’s “thing?”  Can you be useful and relevant?  Can you post pictures/videos?  Can you post your culture?  Can you leverage other materials (blogs, articles, pictures)?

 “Publish or Perish” vs. “You Have to Be In It to Win It”  It all goes back to engagement – make your social media part of your customers’ life

 Plan ahead – use a content schedule that ebbs and flows around your businesses life-cycle  Set Google Alerts  Sign up for industry newsletters  Use a third party like HootSuite or SproutSocial to do “all” your social media at once

 Your social media should be part of your “brick and mortar” plan  Use in sales materials/ads  Hang signage in your store  Drive people to your social media pages in your e-blasts

 Set goals  Surveys before and after  Don’t just depend on “easy” metrics (likes, followers)  Create ways to track back to your website  use Bitly  Use ‘front desk’ analytics  Read your Google Analytics

 Be present  The phonebook – that’s one-and-done  Visit your social media often  If you hire someone to help – still visit  Listen to conversations  Often comments/conversations are like mini-focus groups leading you in the right direction  See what’s trending in your industry on social media  If something not working, change it up!  Try new things!

 Your Customers Are Going To Be There, Are you ?  Steps to Take:  1) Think Differently about Social Media marketing  2) Set Goals  3) Determine Who Your Target is  4) Find out where they live (socially)  5) Create Strategic Content  6)Automate and Integrate  7)Measure, Monitor and Adapt

THANK YOU Marla Cukor Manager, Public Relations