By Jim Ogle

History Started in 1902 Introduced the first moving assembly line in 1913 One of the few that survived the depression Continuous family control for over 100 years One of the largest/ most profitable companies in the world

Money  Gross earnings- 9.5 billion dollars Net income billion dollars in debt

Why Ford Stands Out  They are in second for most dealerships with 4,056 dealerships  They offer employee pricing sales  They accept home loans to pay for their cars  Focusing on smaller, more fuel efficient cars  Using cost reducing manufacturing methods

Scope of Ford  They have 213,000 employees  The main office is in Dearborn, Michigan  They have operations world wide

Stock Price History  October 26, 2009  Share Performance:  Price ($): 7.63, 52 Week High: 8.86, Currency: USD  Volume (millions): 68.3,52 Week Low: 1.01

Problems in the Market Place  Unstable prices  Economy including automotive is in a recession  Facing growing competition from foreign competitors  SUV sales are declining

Major Competitors GM Toyota Honda Nissan Chrysler BMW Kia Mazda Hyundai

Buy or Don’t Buy  Although Ford’s stock prices have been rising the entire automobile economy is in a recession  It would be risky, but it could be an investment that could potentially have good results

Sources  "Ford Motor Company." Forbs. Web. 29 Oct  ”Ford Motor Co: Business description, financial summary, 3yr and interim financials, key statistics/ratios and historical ratio analysis.." Rueters. Web. 29 Oct  "Ford Motor Company." Business and Company Resource Center. Web. 29 Oct  "Automotive Companies with the Most Dealerships, 2008." Business and Company Resource Center. Web. 29 Oct  "Ford Motor Company." Wikipedia. Web. 29 Oct