Paul Grabill 1

What is a rain garden? A rain garden is a garden comprised of native plants that are able to absorb large amounts of runoff and pollution.

Rainscape is a company that can fulfill your rain garden needs. I have chosen this idea because there is little if any competition, there is also a need for Rain Gardens. Rainscape is the only company that provides rain garden manufacturing as a service. We are can perform at a quick and reliable rate. At Rainscape we strive to be the best at making the customer our number one priority. We aim to make yards a pleasurable sight for you and for all. Business Profile 3

Qualifications Rainscape will be the only company in St. Joseph’s County to specialize in rain gardens, ultimately allowing us to offer a superior product. Our company will have a board of directors with diverse experiences in gardening and small business operations 4

Consumer &Market Analysis Consumer Analysis: Market Segment: Environmentally conscious local businesses; affluent, green households. Market Analysis: Location: Within St. Joe County Population: Businesses; middle and older age people. Income: Upper-middle and upper class Behavior: people who have displayed interest in environmentally goods or gardening 5

Legal Structure chapter 25 My business is going to begin as a Sole Proprietorships. Depending on our growth rate, we may incorporate in the future. I chose this legal structure because it is easy for businesses that are starting out, and we avoid large corporation compliance costs. 6

Philanthropy Plan A rain garden absorbs harmful chemical runoff, as a result saving the city money in runoff cleaning costs, contributing to the health of the local environment. We will also give discounts to those along the St. Joe’s river due to an increased need for runoff containment in this area. 7

Cost of Materials/Direct Labor Definition of One Unit (one average-sized rain garden): Direct labor (wage per hour) Time (in hours) to make one unit Direct labor cost per unit ($) $ hr $66.00 TOTAL$66.00 Material DescriptionCost /QuantityCost per Unit ($) plants $60 x10$600 mulch$3.99x15$60 topsoil$5.99x25$150 TOTAL$810 TOTAL MATERIALS/DIRECT LABOR $876 8

Economics of One Unit Definition of One UnitAn average-sized rain garden Selling Price per Unit$ Direct Labor$66 Direct Materials $810 Total COGS Per Unit$876 Other Variable Costs $30 Total Variable Costs$906 Gross Profit Per Unit$

Marketing Mix & Plan Price: The price of a rain garden is $ Place: Rain gardens will be sold in South Bend Product: My product is called a rain garden Promotion MethodDescriptionTarget Consumer ( age, gender, location) Cost RadioI will get some radio time to pitch my idea Middle-upper and Upper class home owners N/A FlyersI will post flyers in home improvement stores and in plant nurseries Middle-upper and Upper class home owners N/A Word of MouthI will ask a friend of adult to spread the word Middle-upper and Upper class home owners N/A 10

Average Monthly Fixed Costs Type of Fixed CostMonthly Cost Entrepreneurial Stipend [hours x (minimum wage + $1-$5)] $50 Petty cash account $25 General liability insurance$100 TOTAL Fixed Costs$125 11

Monthly Sales Projection MonthUnits Sold January0 February0 March0 April4 May3 June2 July2 August1 September2 October0 November0 December0 Total =14 12

Selling Price Per Unit$ # of Units Sold 14 Total Sales$ 15,400 Less Variable Costs Total COGS$ 12,264 Other Variable Costs$ 420 Total Variable Costs$ 12,684 Gross Profit$ 2, % Less Fixed Costs USAIIRD$ N/A Other Costs/Unforeseen$1000 Total Fixed Costs$1000 Profit before Taxes$1716 Less Estimated 429 Net Profit$1287 Projected Yearly Income Statement chapter 13 13

Start-up Investment Entrepreneurial hours needed for start-up Minimum wage + ($1-$5)Total start-up time investment $131$ ItemWhere I will buy this?Cost of Item ShovelsMenards$100 RakesMenards$50 WheelbarrowMenards$75 Raw materials for first garden $ 876 CASH RESERVE covering 3 months of fixed costs $100 Estimated TOTAL START-UP INVESTMENT $

Financing Strategy for Total Start-up Investment SourceAmount Personal Savings$232 Relatives/Friends$600 InvestorN/A Grant$500 Total: $

Business & Educational Goals Business Break even by the 3 rd month Have my business make a positive impact in the community Have the business serve as my primary source of income in the long run Educational I would like to take honors in high school classes. I would like to go to Yale Law School, or study business at Notre Dame. 16

Thank you for your consideration of RainScape