Using Linkedin as a B2B Lead Generation Tool.

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Presentation transcript:

Using Linkedin as a B2B Lead Generation Tool

Using Linkedin As A B2B Lead Generation Tool How To Start Research Keywords, Think Like Your Customers Improve Your Personal Linkedin Profile Optimize Your Company Linkedin Page Connect With Prospects & Clients Join Groups Where Your Customers Are Interact And Provide Value To Your Connections

Linkedin Personal Profiles How To Optimize Your Linkedin Personal Profile Add A Professional Head Shot Photo Shorten Your Linkedin url Describe What You Do Using Keywords And Your Value Proposition (elevator pitch) Add Skills, Awards, Associations; Prove You Are An Expert Add 3 Keyword Links To Your Website And Product Pages Add Linkedin Applications: Company Blog, Presentations, Portfolio, Brochures, Sales Sheets and Videos. Link Your Personal Profile To Your Company Profile Linkedin Profile Example

Linkedin Company Page How To Optimize Your Linkedin Company Page Use A Good Description Including Keywords And A Call To Action Add Your Company Logo In Both Sizes Add Company News And A Link To Your Blog Feed Add Products and Services Using Images, Keywords, Bullet Points And A Link To The Related Page On Your Website Add Promotions Like A Free Trial, Demo, Or Discounts Linkedin Company Example

Make It Work! How To Use Linkedin To Generate Leads After A Meeting Send A Thank You And Connection Request Add A Recommendation After Every Successful Project Best Way To Get A Recommendation Is To First Give One Get Active On Local And Industry Groups, Add Discussions And Promotions, Answer Questions And Give Opinions Add Linkedin To Your Website, Signature File, And Any Printed Marketing Material Add Status Updates Every Few Days With Links To Resources

Create a 100% complete LinkedIn profile Round out your LinkedIn profile with additional information Set up your Company Page on LinkedIn Add Products and Services to your LinkedIn Company Page Recommend your LinkedIn connections and get recommended Start sharing on LinkedIn Start a conversation with LinkedIn Groups Linkedin Training Videos

Resources

Free Inbound Marketing Training Wednesday Evenings 5:00pm-7:00pm 362 Meadow Green Drive, Naperville IL (close to Washington & 87 th St.)