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Podcasting ‘07 Daryl Gungadoo Global Resource Engineer Yves Senty Europe Program Director Marvin King AWR Web Manager Kurt Roberts AWR Africa Region Engineer

Jonah 4:11 And should not I spare Nineveh, that great city, wherein are more than 120,000 persons (…) ? Et tu voudrais que moi, je n'aie pas pitié de Ninive, de cette grande ville où vivent plus de cent vingt mille personnes? Luke 19:41 And when he was come near, he beheld the city, and wept over it, Quand il fut arrivé tout près de la ville, il l'embrassa du regard et pleura sur elle,

Ellen G. White – Ev. 33 & 34 “Work the cities without delay, for time is short” (…) “At such a time as this, every hand is to be employed.” (…) “The burden of the needs of our cities has rested so heavily upon me that it has sometimes seemed that I should die.” Ellen G. White – Ev. 33 & 34 “Work the cities without delay, for time is short” (…) “At such a time as this, every hand is to be employed.” (…) “The burden of the needs of our cities has rested so heavily upon me that it has sometimes seemed that I should die.”

Lift up the trumpet, and loud let it ring: Jesus is coming again! Cheer up, ye pilgrims, be joyful and sing: Jesus is coming again! (Refrain) Coming again, coming again, Jesus is coming again! Echo it, hilltops; proclaim it, ye plains: Jesus is coming again! Coming in glory, the Lamb that was slain; Jesus is coming again! (Refrain) Coming again, coming again, Jesus is coming again! Heavings of earth,tell the vast, wondering throng: Jesus is coming again! Tempests and whirlwinds, the anthem prolong; Jesus is coming again! (Refrain) Coming again, coming again, Jesus is coming again! Nations are angry—by this we do know, Jesus is coming again! Knowledge increases; men run to and fro; Jesus is coming again! (Refrain) Coming again, coming again, Jesus is coming again! Jessie E. Strout, 1872 – SDA Hymnal 213

Part 1 (Theory, Trends & Techniques) 2Hrs Podcasting: the new Radio (Definition) [MK] Podcasting as a Church Tool [DG] “It’s Not Your Parents Television Anymore” - The Impact of Video Podcasting [DG] RSS Feeds Demystified [DG] Publication, Aggregation [MK] Podcasting Metrics [DG] Setting Up an Audio Podcasting Studio on Any Budget [DG] Encoding Tools and Techniques for Video Podcasting [DG] Encoding Tools and Techniques for Audio Podcasting [DG] Field Production Strategies for Audio & Video Podcasting [YS] Part 1 (Theory, Trends & Techniques) 2Hrs Podcasting: the new Radio (Definition) [MK] Podcasting as a Church Tool [DG] “It’s Not Your Parents Television Anymore” - The Impact of Video Podcasting [DG] RSS Feeds Demystified [DG] Publication, Aggregation [MK] Podcasting Metrics [DG] Setting Up an Audio Podcasting Studio on Any Budget [DG] Encoding Tools and Techniques for Video Podcasting [DG] Encoding Tools and Techniques for Audio Podcasting [DG] Field Production Strategies for Audio & Video Podcasting [YS]

Part 2 (Maximizing) Maximum Distribution - Additional Strategies for Distributing your Podcast [YS] Finding Your Voice - Choosing a Topic [RA] The Legal Issues of Podcasting and Portable Media (US, European laws) [DG] Marketing Your Podcast [MK] Creating Enhanced Audio Podcasts [DG] Creating a Graphical Identity for Your Video Podcasts [MK] Building Buzz and Traffic for Your Podcast through Social Media and Networks [MK] Podcasting YourBroadcast Content [DG] Podcasting for non PC/iPod (Cell phone, OLPC, Play Stations, etc...) [DG] Automating Podcast Workflows [DG] Media re-purposing & Asset Management [DG] Part 2 (Maximizing) Maximum Distribution - Additional Strategies for Distributing your Podcast [YS] Finding Your Voice - Choosing a Topic [RA] The Legal Issues of Podcasting and Portable Media (US, European laws) [DG] Marketing Your Podcast [MK] Creating Enhanced Audio Podcasts [DG] Creating a Graphical Identity for Your Video Podcasts [MK] Building Buzz and Traffic for Your Podcast through Social Media and Networks [MK] Podcasting YourBroadcast Content [DG] Podcasting for non PC/iPod (Cell phone, OLPC, Play Stations, etc...) [DG] Automating Podcast Workflows [DG] Media re-purposing & Asset Management [DG]

Part 3 (Hands-on) Hands-on studio and non-studio recording techniques [YS] Multi-track Audio Editing / Post-Processing techniques (using Adobe Audition 2.0 / SoundBooth GarageBand) [YS] File Hosting (archive, backup, bandwidth requirements, security, distributed servers, darknet implementation, etc...) [DG] Part 3 (Hands-on) Hands-on studio and non-studio recording techniques [YS] Multi-track Audio Editing / Post-Processing techniques (using Adobe Audition 2.0 / SoundBooth GarageBand) [YS] File Hosting (archive, backup, bandwidth requirements, security, distributed servers, darknet implementation, etc...) [DG]

“Media” in history (medium of communication) Interactive ! X X X X Complementary

Podcasting Myths Podcasting is Tivo for Radio (Elle Webb, June 2005 – podcastingnews.com)podcastingnews.com

Podcasting Myths Podcasters are Wacky and Unprofessional (Elle Webb, June 2005 – podcastingnews.com)podcastingnews.com

Podcasting Myths Odeo/Apple/Paris Hilton/ (Insert Famous Company or Person Here) Will Make Podcasting Legit (Elle Webb, June 2005 – podcastingnews.com)podcastingnews.com

Why all the hype? Broadband Connectivity Audio compression algorithms -MP3, AAC, Ogg iPods, Zune, Creative Zen, Archos -Portable digital audio players ("pods") (Elle Webb, June 2005 – podcastingnews.com)podcastingnews.com

Why all the hype? Aggregators = Collection

What is Podcasting ? An audio recording posted online, much like a short radio show. Think of a podcast as a radio show. Each show consists of a series of individual episodes that you can listen to how you want — on your PC, using your MP3 player, or with just a web browser.

Definition of podcasting Podcasting is a term used to describe a collection of technologies for automatically distributing audio programs over the Internet using a publisher/subscriber model. It differs from earlier online delivery of audio because it automatically transfers the digital media files to the user’s computer for later use.

Podcasting “Podcasting” combines two words: “iPod” and “broadcasting”. You don’t need an iPod to listen to a podcast! Any PC will be fine! Alternative terms would be “audio blog” or “audioblogging” “Personal On-Demand” & broadcasting, giving: POD-casting

Podcasting - What It Is A podcast is really just an mp3 audio file that is distributed via an RSS feed (by linking the mp3 file to a blog posting or to a web page). Current “podcatching” software, such as iTunes, allows the user to subscribe to an RSS feed; the software will automatically download new podcasts when they become available. iTunes

Podcasting – The Listener Subscribes to the RSS feed for the blog using “podcatching” software (such as iTunes) ONE TIME ONLY New podcasts are automatically downloaded to the user’s PC – and can be played on the computer The mp3 files can be “synched” to a portable mp3 player, such as an iPod, for anytime, anyplace listening – mobile learning – “m-learning”.

Podcasting & Emerging Technology Podcasting is a subset of RSS which is a subset of Emerging Technology Podcasting uses RSS v. 2.0 –Enclosures –Also includes videocasting –XML based –Download based –Not dependent on high bandwidth –Dependant on relatively pervasive connectivity Technically it is pull technology –Push / pull convergence –Subscription required –Has push characteristics –“Long tail” technology –Infinite number of channels!

2005 Word of the Year

Knowledge of Gospel Minimal Knowledge OPENOPEN CLOSEDCLOSED NurtureEvangelism 1 Cor 3:1-2 Podcasting as a Church Promotion Tool

Current iPod Technology

Harnessing New Technology

Alternatives to the iPod –Creative Technology –iRiver –Sony –Archos –Dell –Etc…

PodCasting… the next generation of Radio !

Aggregator Aggregator ?

The RSS / XML Code - Title - Adventist Global Internet Evangelism Network Daryl Gungadoo (AWR Global Distribution) GIEN'05 Podcasts (Hosted by AWR) A daily report of the GIEN'05 proceedings en-us AWR © 2005 Adventist World Radio - Global Distribution Daryl Gungadoo

The RSS / XML Code - Items - Adventist World Radio - Jingle Andrew Daryl Gungadoo - AWR Jingle The hosting of the GIEN PodCast is provided by Adventist World Radio Thu, 30 Jun :00:00 GMT 9:58 Adventist World Radio AWR GIEN SDA Welcome and Introduction John Banks, Jonathan Catolico Thursday, Sept 1 at 6:00pm Intro of the Global Internet Evangelism Network PodCast 01 Thu, 01 Sep :57:15 GMT 24:14 Adventist World Radio AWR GIEN SDA Evangelism

The RSS / XML Code - end - Sermon – Cast your Net Mark Finley Sabbath, Sept 3 at 11:05am Sabbath morning Sermon Sat, 03 Sep :05:00 GMT 52:20 Adventist World Radio AWR GIEN SDA Evangelism Finley

Preparing to send Name the audio file –sequential –(or) Date sensitiveness Create Metadata –Author, genre, topic, content Create XML (RSS) information

Sending the Podcast FTP the audio file to an online repository(ies) Check for reception consistency

Components of Audio-on-demand / Podcasting Deployment at AWR Aggregator [S t u d i o xxxxxxxxxxxxxxxxxxxxxxxx] [ A W R xxxxxxxxxxxxxxxxxxxx ] [S t u d i o xxxxxxxxxxxxxxxxxxxxxxxx] [ A W R ] [Studio] [ Automated ] No Podcast: Startup: Running: [S t u d i o xxxxxxxxxxxxxxxxxxxxxxxx] [ A W R ]

Automated RSS Code Webpasties intro

Provided the Audio file is reachable via a URL address… Click on the tab: My Pasties Automated RSS Code Webpasties intro

Automated RSS Code Creating a new Podcast 01

Automated RSS Code Creating a new Podcast 02

Automated RSS Code Creating a new Podcast 03

To add to a podcast, click on “Edit” Automated RSS Code Editing a Podcast 01

For practical reasons, it’s easier to edit an existing entry and to copy/paste the similar records Click on “Edit” Automated RSS Code Editing a Podcast 02

Click on “Add” to create a new entry (new audio file to the podcast) The new fields to fill-in are: –Summary –Description (careful not to use any apostrophies or accents in this field) –Length –Duration (in minutes & seconds) MP3 file URL Then Save (Add Podcast Show) Automated RSS Code Editing a Podcast 03

Don’t forget to save the window : –Apply Changes to Podcast RSS Automated RSS Code Editing a Podcast 04

Verification of the RSS

Verification of the Podcast

Publishing the Podcast Create (or add to existing) RSS/XML file Validate RSS/XML entry ( feedvalidator.org ) Inform Aggregator(s) of update (if needed) Test Podcast entry online Aggregator

( iTunes 4.9 ) PodCasting… the next generation of Radio ! Aggregator

Podcast recording kit

Studio on any budget

Encoding Techniques

Recording the Podcast we recommend using Adobe Audition 1.5 or above If it’s primarily speech: –record at 32, 56 or 64kbps –44.1 KHz, Mono or Joint Stereo –MP3 or AAC If it’s primarily music: –Record at 64kbps or above –44.1 KHz, Joint Stereo –MP3 or AAC+ Name the audio file –sequential –(or) Date sensitiveness

Editing the Podcast Any good multi-track editor would work –Adobe Audition 2.0 or SoundBooth –Samplitude –ProTools –GarageBand, SoundTrack Pro –Sound Forge, Nuendo, Cubase –Freeware Audacity (audacity.sourceforge.net) Ardour ( for Mac / Linux

Polishing the Podcast Clean up audio –reducing background hiss and other noises, remove clicks and pops. Music Loops (if needed) –easily add intro, background, and transitional music to your podcast Use Multitrack editing –Edit each track in a way most ideal for its audio characteristics –Cleanly remove unneeded audio segments, and add or delete silence to smooth dialog sequences –Dub new narration for existing audio to a new track Audio Processing –Use the compression and hard limiting features to make dialog clearer and to smooth out unwanted differences in volume –Add reverb to simulate various acoustic environments Timing adjustments –Stretch & compress audio duration to fit length

Polishing the Podcast II Adobe Audition 1.5 Processing Audio Processing –Effects > Amplitude > Hard Limiting Limit Max Amplitude to -.2 or -.1 Boost Input by 6 or 7 dB –Effects > Amplitude > Normalize –Effects > Amplitude > Dynamics Processing Audio Processing –Effects > Amplitude > Hard Limiting Limit Max Amplitude to -.2 or -.1 Boost Input by 6 or 7 dB –Effects > Amplitude > Normalize –Effects > Amplitude > Dynamics Processing

Polishing the Podcast II Adobe Audition 2.0 Processing Audio Processing –Effects > Amplitude > MultiBand Compressor Effect Preset: Broadcast –Effects > Amplitude > Normalize Audio Processing –Effects > Amplitude > MultiBand Compressor Effect Preset: Broadcast –Effects > Amplitude > Normalize

Legal Issues

Marketing the PodCast

Enhanced PodCast

Advertising the Podcast You can now use the URL given by WebPasties to submit as a feed to Aggregators. You only need to submit once to the Aggregators. They will auto-update on their own. podsubmitter.com will auto-submit to over 55 aggregators: Aggregator

Advertising the Podcast Submitting Your Podcast to iTunes Launch iTunes (you will need a valid iTunes Account) In the left navigation column, under Inside the Music Store, click on the Podcasts link to go to the Podcasts page. In the left column of the Podcasts page, click on the Submit a Podcast link. Follow the instructions on the Submit a Podcast page.Submit a Podcast Aggregator

Enhanced Podcasts

Graphical Identity

Buzz via Social Networks

Podcasting for non-PC

Specs

Deployment Progress (green) those countries that plan to pilot (red) those countries that plan to include in the post-launch phase (orange) those countries who have expressed interest at the ministry-of-education level or higher (yellow) those countries who are currently seeking government support

Automated Workflows

Workflow

Asset Management

Right file Right Place Right time Definition Digital asset management consists of automating tasks and decisions surrounding ingesting, annotating, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and audio, PDF.

Right file Right Place Right time Definition } Internet }

Asset Manager Examples

Asset Manager Software Local PC Networked PC Networked Server w/ RAID Distributed Networked Server w/ RAID Cost: Availability: Scalability: $ $$ $$$$$$$$$$$$ n 0 1 n n X n

Asset Management Modules Integrated View studio Stat & Report Broadcast Schedule Asset Management

log.dbf availability.dbf solarwinds.dbf availability.awr.org snmp.awr.org programs.awr.org studio Stat & Report Schedule Asset Management Broadcast Schedule.dbf user.dbf schedule.awr.org schedule ok Distribution Modules Animated data Flow Diagram

Part 3 (Hands-on) Hands-on studio and non-studio recording techniques [YS] Multi-track Audio Editing / Post-Processing techniques (using Adobe Audition 2.0 / SoundBooth GarageBand) [YS] File Hosting (archive, backup, bandwidth requirements, security, distributed servers, darknet implementation, etc...) [DG] Part 3 (Hands-on) Hands-on studio and non-studio recording techniques [YS] Multi-track Audio Editing / Post-Processing techniques (using Adobe Audition 2.0 / SoundBooth GarageBand) [YS] File Hosting (archive, backup, bandwidth requirements, security, distributed servers, darknet implementation, etc...) [DG]

Microphone Pickup Patterns

Hands-on

The End The Beginning !