Slide 1 Marketing methods Leaflets or posters Direct mail Telephone selling Newspaper and/or magazine Promotional gifts Badges and logos Moving images in video or animations Speech on radio / TV / video Jingles on radio / TV / video Internet web site Teacher resource 9.1

Slide 2 Today you will: Create at least one piece of advertising for your product, demonstrating: – corporate image – audience expectation and needs – fitness for purpose – an understanding of forms and conventions

Slide 3

Slide 4 Possible ideas to communicate 1To raise money for charity 2The quality of the band 3Organised by pupils from Ferndale HS 4Value for money

Slide 5 Rules for review Need to be sensitive towards other people’s work Need to be objective - does the logo satisfy the criteria? Positive comments and improvements need to be in the context of: – fitness for purpose – audience – form and convention.