CBU Subscribers’ List The First One Million CLEMENT DIONGLAY Global Knowledge Center on Crop Biotechnology ISAAA

The CBU was sent to its first mailing list of 65 subscribers The list grows to 100k CBU recipients from 189 countries 2008 CBU hits the 500k Subscriber mark 2010 WE DID IT! The Crop Biotech Update reaches more than 1 Million subscribers from 200 countries CBU Through the Years

CBU Subscribers Distribution Developing Countries (84%) Developed Countries (16%)

CBU Subscribers Distribution Asia and the Pacific (41%) South Asia (24%) North America (11%) Latin America and the Caribbean (8%) Sub-Saharan Africa (7%) Europe and Central Asia (5%) Middle East and North Africa (4%)

Go for Gold Campaign 116,954 new subscribers from 47 countries added to the CBU List from the campaign

Contribution of the BICs to the CBU Mailing List India Bangladesh China Philippines Pakistan Kenya Egypt Thailand Malaysia Indonesia

An Exercise to the Next One Million

Sample List

Subscribers’ Profile Address Complete Name (First Name, Last Name) Country Organization/Company Designation The minimum profile details of subscribers are the following:

The minimum subscriber profile will help ensure validity of addresses Valid addresses are sources of future subscribers Valid addresses ensure longer-term subscriptions than short-term ones Profiling gives BICs/KC an overview of the reach of newsletter/CBU and a summary of subscribers and their background Subscribers’ Profile

Working on Lists Gather addresses and permission at every point of contact. Validate addresses by sending a welcome message that includes a note saying they can forward/submit address of other people who may be interested to receive the newsletter and other relevant information. When working on mailing lists: CHECK. RECHECK. VERIFY. VALIDATE.

The Challenge: 1.5M in 2013 Can We Do It Again?

1.5 million subscribers by ,119 subscribers / year 11,760 subscribers / month 14 BICs + KC = 784 subscribers / month! Can We Do It Again?

YES WE CAN!