PRESENTATION HEADLINE Presentation Subhead Secrets Exposed! Learn to maximize what individuals really think of AAUW.

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Presentation transcript:

PRESENTATION HEADLINE Presentation Subhead Secrets Exposed! Learn to maximize what individuals really think of AAUW

Investigate your Neighbor

Who We Are Christy Jones, Vice President, Member and Branch Relations Krys Wulff, Membership Committee Chair

EVERY MEMBER SURVEY RESULTS

Demographics: Affiliation with AAUW

Most Important Reason Why Members Joined?

Most Important Reason they Remained a Member RENEWED!

Why Don’t they Belong to a Local Branch?

TOP ANSWER: In the under 50 age group, 51% had never been contacted by a branch.

Member Views of AAUW 2010 vs 2012

What do you see as the top 3 responsibilities of our AAUW Branch Leaders?

Recruiting New Members Focus on Mission based programming Increasing Visibility in Community

Top Public Policy Objectives Women in STEM Pay Equity Sex Discrimination in Workplace

Very Satisfied 19% to 49% Overall Satisfaction with your AAUW Membership Very Satisfied/Somewhat Satisfied: 76% to 83%

Website [ACCESS GRANTED]

Of those who said they use social media, what percentage said they use Facebook? 91%

AAUW Program Awareness

AAUW Members Program Knowledge

Demographics: Education

Demographics: Education (under 50)

Non-MEMBER SURVEY RESULTS Initial perceptions of AAUW?

Non-MEMBER SURVEY RESULTS What made them join or donate to other organizations? What issues were top of mind?

79% 73% 81% Priorities and Barriers Affecting Younger Women Low Self-Esteem Work/Life Balance Unequal Pay Non Member Survey

84% 88% 85% Priorities and Barriers Affecting Women of Color Unequal Pay Work/Life Balance Domestic Violence Non Member Survey

Outreach Highlight how active we are at colleges and universities Invest in a website Highlight AAUW’s Accomplishments Focus on the issues people care about Non Member Survey