TypographyBasics II

the faster, easier, and more accurate the perception, Typography Legibility: The quality in a typeface design that affects the speed of perception: the faster, easier, and more accurate the perception, the more legible the type.

Typography Legibility Legibility Strong legibility Weaker legibility

Typography Readability: the ability to easily read and comprehend extended amounts of text (body text or body copy).

Readability Weak readability Stronger readability Typography All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea. Weak readability All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea. Stronger readability

Typography

Typography

Typography readability readability

readability readability Typography readability readability The irregular shape of the tops of lowercase letters allow us to read them quickly as a shape. Shape recognition vs. letter recognition

Typography readability readability

readability READABILITY Typography readability The shape of the word is more unusual, thus more memorable. READABILITY

Typography

Typography The highest level of legibility and readability is attained through careful consideration of: • typeface design • letterspacing • word spacing • line spacing • and other typographic refinements

Your selection of a typeface should be based on; Typography Your selection of a typeface should be based on; • the project and it’s message • the audience • the conditions in which it will be viewed • and how much copy is being read.

Typography

List three things that make this text difficult to read Typography List three things that make this text difficult to read

Typography

Typography The intention: DON”T READ THIS NOTICE!

Typography Word spacing Too tight Too loose Normal

Typography Unjustified: Equal wordspacing Justified: Unequal wordspacing Inconsistent spacing

Line spacing (Leading)

Factors affecting linespacing” • type size • x-height • line length • vertical stress • san serif • copy length • line length

Factors affecting linespacing” • type size All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea. All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

Factors affecting linespacing” • x-height All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea. All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

Factors affecting linespacing” • strong vertical stress

Factors affecting linespacing” • sans serif All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

Factors affecting linespacing” • copy length All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea. All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

Factors affecting linespacing” • line length All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea. All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea. All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.