+ Sell Yourself | Use a Digital Portfolio to Brand Yourself in a Tight Job Market Presented by: Mona Wehbe 9 | 20 |2011 IABC Detroit “Nobody’s built like.

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Presentation transcript:

+ Sell Yourself | Use a Digital Portfolio to Brand Yourself in a Tight Job Market Presented by: Mona Wehbe 9 | 20 |2011 IABC Detroit “Nobody’s built like you, you designed yourself” – Jay-Z

+ What We Will Learn Why a digital portfolio Step-by-step resources What to include Register your site Mobile, SEO, metadata Blogging

+ Before the Micro Blog, there was… The messenger bird

+ Before the Micro Blog, there was… Yellow pages White pages

+ Before the Micro Blog, there was… Wanted Ads

+ Before the Micro Blog, there was… Clark Kent, Lois Lane, & traditional radio communication

+ Before the Micro Blog, there was… I Love Lucy

+ Before the Micro Blog, there was… Zack Morris and the rise of the mobile phone

+ Before the Micro Blog, there was… Rise of the World Wide Web

+ Communication Today Just incase you thought communication was getting easier!

+ The Conversation Prism The art of listening, learning and sharing. The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network. V 3.0 introduces new groups and networks and also removes those networks no longer in play. Use the Conversation Prism to see what you're missing! Source: The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network.

+ Google Your portfolio keeps you in control. My Google search results pre portfolio

+ Google Your portfolio keeps you in control. I don’t model! Sure, I’ll claim my Twitter. Not my Facebook. Wrong Mona! A distant cousin perhaps?? Totally ME on my jet skis!! Beth and ME!

+ Google Your portfolio keeps you in control. Search Results Post Portfolio

+ Build Your Brand | Digital Portfolio Benefits Students or working professionals find value Showcase your capabilities, creativity & experience Supplement your resume during job search Get “Googled” Don’t be shy, brag a little!

+ First Step: Host your Site Data from: Hosting: Domain: Hosting A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their own Web site accessible via the World Wide Web Domain Domain names are host names that identify Internet Protocol (IP) resources such as Web sites. For example

+ Design you Web Site Drag and drop Web site builder 100s of professional themes No programming required Hosting can be included Blog function build in Multimedia features such as Flash, video, audio players, slideshows, maps

+ Think like an Agency Show full scope of your capabilities Demonstrate Diversity Corporate communications Event marketing Public Relations Digital Media Resume Contact Blog Express yourself | what is unique to you?

+ Mobile Trends 70% of the worlds population now have a mobile phone That’s over 5 billion mobile subscribers In places like the U.S., it’s 9 in 10 people Children are now more likely to own a mobile phone than a book 85% of kids owning a phone as to 73% having books! Source: digitalbuzzblog.com

+ Your Web site is automatically optimized for mobile viewing through Weebly Mobile Trends

+ SEO [Search Engine Optimization] Improving the visibility of your Web site in a search Metadata Data that describes other data. That means keywords that describe the content or features of your individual pages that search engines use to categorize you. (I’ll explain!) SEO, Keywords & Metadata

+ Register your Web site Maximize your exposure in search engine Google, Yahoo, Bing View Instructions Online

+ A blog is built into the Weebly platform for intuitive integration into your portfolio Personalize your Portfolio

+ Give credit where credit is due. You are not a one (wo)man show. It shows visitors and employers that you understand the value of teamwork and are not a spotlight hog Don’t steal pictures Be smart Follow the same rules you would for your company’s web site as you would your own. Ethics:101

+ Questions

+ Need Additional Consultation? Mona Wehbe (313) Digital Portfolio | Download this presentation at Some content, photos, images, and data were generated courtesy of Google search engine and are for educational purposes only. This presentation is not intended for mass distribution, duplication, sale or profit in any capacity.