Relatore/i > Titolo relazione Capital Campaigns Fundraising & Communications John Baguley & Francesca Mineo International Fundraising Consultancy 1

Relatore/i > Titolo relazione CASE STUDIES Medical Foundation -Treatment Centre 5m Royal Free Hospital – Feasibility study 20m Black Cultural Archives – Finishing appeal 7m Alton College – Engineering block 3m 2

Relatore/i > Titolo relazione A TIME FOR PREPARATION? 3

Relatore/i > Titolo relazione PREPARATION Leadership Options analysis Sustainability Architects Legal permissions eg planning permission 4

Relatore/i > Titolo relazione PREPARATION The great advantage of not planning is that failure comes without the horrid sensation of worry and panic before disaster strikes John Harvey Jones 5

Relatore/i > Titolo relazione INTERNAL AGREEMENT 6

Relatore/i > Titolo relazione CAPITAL APPEAL STAGES 7 Feasibility Study. Silent Phase. Public Phase.

Relatore/i > Titolo relazione FEASIBILITY STUDY FIRST WIN THE CAMPAIGN ON PAPER 8

Relatore/i > Titolo relazione FEASIBILITY STUDY 9

Relatore/i > Titolo relazione FEASIBILITY STUDY Case for Support Research: grant- makers, major donors, foundations, companies etc. External & internal environment. Strategy. Action plan. 10

Relatore/i > Titolo relazione CASE FOR SUPPORT BE DISTINCT OR EXTINCT 11

Relatore/i > Titolo relazione THE CASE FOR SUPPORT Appeal Brochure Great design External quotes The need The project Gift chart Acceptance of funds Naming 12

Relatore/i > Titolo relazione GIFT CHART PeopleEUROS 11.0m 2750,0001.5m2.5m 4500,0002.0m4.5m 6250,0001.5m6m 10100,0001.0m7m 14 ETC10m Euro 13

Relatore/i > Titolo relazione SILENT PHASE THE MEDICAL FOUNDATION MADE 93% OF ITS APPEAL INCOME IN THE SILENT PHASE 14

Relatore/i > Titolo relazione SILENT PHASE Appeal leadership Patrons Advisors Case for support Cultivation Asking Applying Research 15

Relatore/i > Titolo relazione PUBLIC PHASE CAPTURE THE MEDIA! 16

Relatore/i > Titolo relazione PUBLIC PHASE Prepare media. Celebrities. Public launch. High profile events. Community fundraising. Local groups. Research. Asking. 17

Relatore/i > Titolo relazione STEWARDSHIP KEEP YOUR PROMISES 18

Relatore/i > Titolo relazione STEWARDSHIP Thanking. Recognition. Report back. Keep in touch. Cultivate again. Ask again. 19

Relatore/i > Titolo relazione CAPITAL APPEALS The problem is not how to get new ideas into your mind: it is how to get old ideas out 20

Relatore/i > Titolo relazione QUESTIONS? 21

Relatore/i > Titolo relazione THANK YOU! John Baguley Francesca Mineo 22