UNIVERSITÀ DEGLI STUDI DI PAVIA

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Presentation transcript:

UNIVERSITÀ DEGLI STUDI DI PAVIA DIPARTIMENTI DI GIURISPRUDENZA, INGEGNERIA INDUSTRIALE E DELL’INFORMAZIONE, SCIENZE ECONOMICHE E AZIENDALI, SCIENZE POLITICHE E SOCIALI, STUDI UMANISTICI Corso di laurea Magistrale Interdipartimentale in Comunicazione Professionale e Multimediale

IDENTITY AND REPUTATION: THE FREEDOM OF BEING YOURSELF IN THE 2.0 CAGE WEB TRICK IDENTITY AND REPUTATION: THE FREEDOM OF BEING YOURSELF IN THE 2.0 CAGE Tesi di Laurea di Sabrina Petitjacques Relatore: Chiar.mo Prof. Marco Dotti Correlatrice: Chiar.ma Prof.ssa Federica Da Milano ANNO ACCADEMICO 2013/2014

The web and technologies expand the mental and physical faculties Today the web wants to build his own “human being” according to economic purposes The web and technologies expand the mental and physical faculties of human

your data for sale These days companies know literally everything about you, your friends, your interests, and they use it all to sell ads “They knew what you were searching for, so they could gather your data more efficiently and sell better ads”

The value of the human being is represented by the information that he inserts for free in the web. Instagram was sold to Facebook for a billion dollars in 2012, it employed only 13 people. What is its value?

VALUABLE PEOPLE Likes, comments and our researches define who we re. This data are valuable for web companies: they create targeted adverts based on these datas

profiling technologies DIGITAL PROFILE Every individual is represented in digital form in numerous data sets. The profile is created with the use of profiling technologies based on algorithms

How Facebook Knows You Better Than Your Friends Do Researchers from the University of Cambridge released a study indicating that Facebook may be better at judging people’s personalities than their closest friends, their spouses, and in some cases, even themselves. 10 LIKES 150 LIKES 300 LIKES

are the first that break If it's on the Internet, it isn't private Web services promote ideals of trust and transparency but they are the first that break our privacy. PRIVACY DOES NOT EXIST If it's on the Internet, it isn't private

FACEBOOK FOLLOWS US “When we have location information, we use it to tailor our Services for you and others, like helping you to check-in and find local events or offers in your area or tell your friends that you are nearby”

Apps sell your data Farmville and Texas Holder Poker sent personal data to advertising agencies: they got them using the Facebook ID Even Facebook, according to the Wall Street Journal, sent client datas to agencies when they clicked on adverts

GMAIL LOOKS YOU The contents of incoming and outgoing emails are analyzed by automated software. “Our automated systems analyse your content (including emails) to provide you personally relevant product features, such as customised search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored”.

WEAREBLE TECHNOLOGY: FITNESS TRACKERS Free health apps are sharing your data with other companies. The latest sector under scrutiny for privacy issues is the burgeoning health apps market. Health and fitness apps, the new keen interest of insurance companies that are collecting data on their users.

THE FUTURE PREDICTED BY TECHNOLOGY Web services want to manipulate human mind in order to direct users to specific interests and products The greatest evolution of this system will be the rediction of user's future choices

ANTICIPATORY COMPUTING . The company plans to figure out what you want and ship it to you long before you ever order it . This technology is a system that learn to predict what you need, even before you ask The concept of speech-enabled assistants that can ease tasks or even tackle them before being asked

“WE’RE USED TO TREATING INFORMATION AS “FREE”, BUT THE PRICE WE PAY FOR THE ILLUSION OF “FREE” IS ONLY WORKABLE SO LONG AS MOST OF THE OVERALL ECONOMY ISN’T ABOUT INFORMATION”

YOU ARE WHAT GOOGLE SAYS

THANKS FOR YOUR ATTENTION