2015 2015 Illinois Governor’s Conference on Travel and Tourism Palmer House Hilton, Chicago February 2 – 4, 2015.

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Presentation transcript:

Illinois Governor’s Conference on Travel and Tourism Palmer House Hilton, Chicago February 2 – 4, 2015

2015 No Child Left Inside: Outdoor Travel for Families and Beyond

2015 No Child Left Inside: Outdoor Travel for Families and Beyond

2015 No Child Left Inside: Outdoor Travel for Families and Beyond Moderator Cindy Cain, Executive Director of the Southernmost Illinois Tourism Bureau (SITB) Speaker Marc Miles, Owner Shawnee Canopy Bluffs Tours Speaker Suellen Burns, Senior Advisor, Millennium Reserve Speaker Kathy Casstevens, the Marketing Director for Starved Rock Lodge and Conference Center

2015 Starved Rock Lodge & Conference Center’s Top 5 Marketing Initiatives for 2015 : Embrace Social MediaCreate Copy-Rich Content Optimize Website YouTube, Facebook, Instagram, Pinterest, Twitter Website, Blogs Posts Social Media Posts Match consumer buying habits and needs (mobile!) Promote face-to-face! Book presentations to build image & brand recognition (includes FAM tours!) Promote Lodge through: LaSalle County Tourism Chicago & Beyond RTDO Heritage Corridor CVB IL Office of Tourism

2015 This looks fun! There’s lots to do We can find our way around People like us are welcome

Illinois Governor’s Conference on Travel and Tourism Palmer House Hilton, Chicago February 2 – 4, 2015