Thomas Polster hubergroup. Design agency concept design color shades CD no information Brand owner choose supplier pass on CD Supplier prepare.

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Presentation transcript:

Thomas Polster hubergroup

Design agency concept design color shades CD no information Brand owner choose supplier pass on CD Supplier prepare printing uses his color guide

Meet the Challenge - Colour Influenced by…. Definition Implementation Customer AgencyPre-Press Press thinkreceivedesignedreceivedeliveredprint

Basic Pigments 41Q Q Q Q Q Q Q ld +bd+ 5 l l l + bd l +bd+ 5 l +-+ 6l+++ Gelb Gelb Orange Warm-Rot Rot gelbl. Rot Rot 42Q Q Q Q Q Q Q Q l l +bd+ 7-8 l l l l bd-+ 4 l l +++ Magenta Et.-Magenta Waschm.Rot Rhodamin Rhod.Echt Bordo Purple Violett 43Q Q Q Q Q Q Q Q l l l l l l l +++ Violett Reflexblau Blau Blau rötl. Cyan Grün Schwarz Tr.-weiss

Basic Pigments – Inline Coating 41Q Q Q Q Q Q Q ld +bd+ 5 l l l + bd l +bd+ 5 l +-+ 6l+++ Gelb Gelb Orange Warm-Rot Rot gelbl. Rot Rot 42Q Q Q Q Q Q Q Q l l +bd+ 7-8 l l l l bd-+ 4 l l +++ Magenta Et.-Magenta Waschm.Rot Rhodamin Rhod.Echt Bordo Purple Violett 43Q Q Q Q Q Q Q Q l l l l l l l +++ Violett Reflexblau Blau Blau rötl. Cyan Grün Schwarz Tr.-weiss

Basic Inks – Lye Resistance - Returnable Bottles 43Q Q Q Q Q Q Q Q l l l l l l l +++ Violett Reflexblau Blau Blau rötl. Cyan Grün Schwarz Tr.-weiss 42Q Q Q Q Q Q Q Q l l +bd+ 7-8 l l l l bd-+ 4 l l +++ Magenta Et.-Magenta Waschm.Rot Rhodamin Rhod.Echt Bordo Purple Violett 41Q Q Q Q Q Q Q ld +bd+ 5 l l l + bd l +bd+ 5 l +-+ 6l+++ Gelb Gelb Orange Warm-Rot Rot gelbl. Rot Rot

Basic Pigments – UV-Coating and Film-Laminating 41Q Q Q Q Q Q Q ld +bd+ 5 l l l + bd l +bd+ 5 l +-+ 6l+++ Gelb Gelb Orange Warm-Rot Rot gelbl. Rot Rot 42Q Q Q Q Q Q Q Q l l +bd+ 7-8 l l l l bd-+ 4 l l +++ Magenta Et.-Magenta Waschm.Rot Rhodamin Rhod.Echt Bordo Purple Violett 43Q Q Q Q Q Q Q Q l l l l l l l +++ Violett Reflexblau Blau Blau rötl. Cyan Grün Schwarz Tr.-weiss

Summary Converting the shades into brand colours Pantone Colour Guide to define the colors Creating draw-down-cards Measuring the colours Converting to different print processes

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