Recruiting PEOPLE Contributors Building Political Power afscme.org/academy

Workshop Objectives  Understand why AFSCME members should contribute to PEOPLE.  Feel more comfortable asking for money.  Know specific ways to become PEOPLE contributors.  Get some tips that will help you succeed as a PEOPLE recruiter. afscme.org/academy

Why Politics Matter

Cycle of Power

PEOPLE Program P E O P L E mployees ublic quality egislative romote rganized to

AFSCME Power to Win PEOPLE Goals: 90% of AFSCME members registered to vote 25% of AFSCME members contributing to PEOPLE at the MVP level ($100 per year) 3% of AFSCME members fully involved as activists in political and legislative campaigns 2% of AFSCME members volunteering on election day

Three Components of AFSCME PEOPLE Getting involved in elections Grassroots legislative action Raising funds to FIGHT and WIN on issues

PEOPLE Makes it Happen Protecting pensions Fighting privatization Making workplaces safe Stopping budget cuts Preserving Social Security Winning the right to organize & bargain collectively

PEOPLE Matters

Workshop Objectives  Understand why AFSCME members should contribute to PEOPLE.  Feel more comfortable asking for money.  Know specific ways to become PEOPLE contributors.  Get some tips that will help you succeed as a PEOPLE recruiter. afscme.org/academy

Myth Reality People are only motivated by charity. Fundraising Myths and Realities People are motivated by self-interest.

Myth Reality Only the rich make donations. People with lower incomes are more likely to give. Fundraising Myths and Realities

Myth Reality People who already give are often willing to give more. Once someone has given, it is rude to ask for more.

Fundraising Myths and Realities Myth Reality All we need is a celebrity or a billboard. Fundraising requires personal contact.

One-on-One Conversations Are Key

Workshop Objectives  Understand why AFSCME members should contribute to PEOPLE.  Feel more comfortable asking for money.  Know specific ways to become PEOPLE contributors.  Get some tips that will help you succeed as a PEOPLE recruiter. afscme.org/academy

AFSCME Members and Their Families AFSCME Political Action Department   Who Can Give?

How Can They Give? Ways to contribute to PEOPLE: Payroll deduction Credit card Bank debit or electronic funds transfer Check

Payroll Deduction is Best

It’s the Law…. PEOPLE contributions must be voluntary.

Knowledge Check 1.True or False: AFSCME members and their families can make voluntary contributions to PEOPLE. oTrue oFalse 2.The most effective way to build a strong people program is to: oPut up a billboard. oAsk only members with high income levels. oHave one-on-one conversations with members and ask them to give 3.AFSCME members can contribute to PEOPLE via: oPayroll deduction oCredit card oBank debit or electronic funds transfer oCheck oAll of the above

Answers 1.Correct answer is TRUE: Members and their families can give. The term “family” can mean a lot of things. When we are talking about PEOPLE fundraising, it means immediate family members. 2.Correct answer – One-on-one conversations: You will be most successful as a PEOPLE recruiter if you appeal to the issues that matter to AFSCME members and if you ASK them to give. 3.The FOURTH statement all of the above is the correct choice. The easiest way to contribute to PEOPLE is through payroll deduction. You can also give by credit card, bank debit, electronic funds transfer, or check.

Workshop Objectives  Understand why AFSCME members should contribute to PEOPLE.  Feel more comfortable asking for money.  Know specific way to become PEOPLE contributors.  Get some tips that will help you succeed as a PEOPLE recruiter.

Link PEOPLE to the issues that members care about. Tips for PEOPLE Recruiters

Have a clear message. “We can’t win on issues like these without PEOPLE funds.”

Members don’t give unless they’re asked – so… ASK! Tips for PEOPLE Recruiters

Be confident.

Start with the MVP level. Tips for PEOPLE Recruiters

Take every opportunity to recruit. Tips for PEOPLE Recruiters

Don’t be partisan. Tips for PEOPLE Recruiters

Speak from your heart. Tips for PEOPLE Recruiters

Workshop Objectives  Understand why AFSCME members should contribute to PEOPLE.  Feel comfortable asking for money.  Know specific way to become PEOPLE contributors.  Get some tips that will help you succeed as a PEOPLE recruiter.

AFSCME Political Action Department   For More Information afscme.org/academy