Jessica Hickernell University of Maine NAVIGATING THE WORLD OF SOCIAL MEDIA AND FINANCIAL AID.

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Presentation transcript:

Jessica Hickernell University of Maine NAVIGATING THE WORLD OF SOCIAL MEDIA AND FINANCIAL AID

THE STATS: SOCIAL MEDIA USAGE Credit: media-update-2013/frequency-of-social-media-site-use/

THE STATS: FACEBOOK Credit: media-update-2013/frequency-of-social-media-site-use/

THE STATS: TWITTER Credit: media-update-2013/frequency-of-social-media-site-use/

THE STATS: INSTAGRAM AND PINTEREST Credit: /01/08/social-media-update- 2013/frequency-of-social-media- site-use/

 Meet students where they are most comfortable  Decrease phone calls, wait times, long lines REASONS TO GO SOCIAL: CUSTOMER SERVICE

 Help students in a public setting REASONS TO GO SOCIAL: SOCIAL PROOF

 Post updates, deadlines, and important information instantly  Instant communications and timely, meaningful topics REASONS TO GO SOCIAL: TIMELY CONTENT

 Proof that we are more than just the person ‘behind the desk’ REASONS TO GO SOCIAL: CREDIBILITY AND LOYALTY

 Communicate early and often in a public setting REASONS TO GO SOCIAL: TRANSPARENCY AND ACCESS

 Use it as an educational tool REASONS TO GO SOCIAL: FINANCIAL LITERACY

 Challenges:  Resources-  Time  Personnel  Experts  Nature of Public Discourse  Online forums bring good and bad  FERPA  Protection of student information THINGS TO KEEP IN MIND

 Negative comments not always a bad thing  Opportunity for feedback and change  Be honest  Be tactful  Contact person directly  Feel free to delete NEGATIVE COMMENTS

 Post at least 3x per week  Know when to post  Typically posting between 6am -9am results in less views than posting during hours that students are more active online STRATEGIES

 Advertise your page  Have student employees share it  Post in other school-affiliated pages  TAG!  Retweet/share articles and posts that are relevant to your students  Engages people  Increases chances of others using your materials STRATEGIES

 Don’t be too serious  Don’t strictly post informational, text posts  Post funny things that are still relevant  Sparks discussion, serves as reminders, and build your followers EMBRACE THE MEMES! STRATEGIES

 Post things that aren’t necessarily related to aid directly  Respond to comments promptly  Utilize student employees to quality check your posts  Do they find them interesting, engaging  Ask for feedback  Have weekly themed days  Example: What’s Free Wednesday (#WFW) – showcase area events, food, and other things that are free at your school/in your community for students to take advantage of STRATEGIES

     twitter.com/msufinaid twitter.com/msufinaid  twitter.com/LoyolaFinAid twitter.com/LoyolaFinAid EXAMPLES

QUESTIONS/DISCUSSION