Introductions Rod Bacon, Founder, Media Publisher Inc. Panelists: –Chris Knowlton, Sr. Lead Program Manager, Microsoft Corporation –Gladys Alegre-Kimura, Product Marketing Manager, Polycom Corporation –John Bowen, Director, Covington Associates LLC.

Defining the concepts: YouTube and Enterprise How should we define the concepts of YouTube? Is YouTube type of video content relevant or appropriate for the Enterprise? Will it drive new business communication models? Should we enable and manage or kill the concept and are their unique requirements for the Enterprise?

Enterprise Video Ecosystem Enterprise Portals Studio Webcast Training/Dept Webcast Video Conferencing User Generated Content Signage Storage/ Database Network Distribution (CDNs) Enterprise Video Communications (EVC)

Where is content coming from? Number of Content Creators Studio Webcasting Virtual Training Room Authoring Conference Room Streaming User Generated Content

Provocative statements: …YouTube will be able to leverage the key advantages it has now over existing Enterprise Video solutions - YouTube is fun, easy and appealing. People are happy to use it. That is more than can be said for many of the tools currently available in the enterprise Rod Boothby, of Innovation Creators SocialTex.com: Video as Social Software for Enterprise 2.0 is more that just hype and the value of social software is shaping up to create a billion (or multi-billion) dollar market opportunity

Questions –What is UGC? Short form, usually 2 – 10 min in length Low-budget production gear Rough-cut feel authentic, personal –Little to no post production work Fun, easy to watch Fast playing of content –What is YouTube? Social interactions around video –Tagging, ratings, sharing Easy to use (content transcoded) Fun, engaging content Distributed Presenters Presenters have web cam with capture card on their desktop at various locations throughout the company