2 C H A P T E R © 2001 The McGraw-Hill Companies, Inc. All Rights Reserved1 How the Internet is Changing the World Digitalization is changing the kind of world we live in. It is an instantaneously connected world. It is highly productive, and it knows no bounds.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved2 C H A P T E R 2 Objectives:  Tell what percentage of the population is telecommuting.  Describe how the Internet is changing the world by means of a process called convergence.  Know where the hottest shopping sites are on the Net.  Gauge the extent to which commercial advertising is paying for services available “for free” on the Internet.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved3 C H A P T E R 2 Objectives:  Understand how government officials and politicians are using the Internet.  Define day trading and understand its potential for monetary profits or devastating losses.  Realize how the Internet is revolutionizing the publishing industry.  Share the vision of how the Web is capable of hosting an interconnected world of research and scholarship.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved4 C H A P T E R 2 Objectives:  Understand how government officials and politicians are using the Internet.  Define day trading and understand its potential for monetary profits or devastating losses.  Realize how the Internet is revolutionizing the publishing industry.  Share the vision of how the Web is capable of hosting an interconnected world of research and scholarship.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved5 C H A P T E R 2 Objectives:  Understand how the Net provides educators with a powerful medium for more actively involving students in the teaching and learning process.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved6 C H A P T E R 2 Convergence The forces of digitalization are converging traditional forms of communication into a networked supermedium on the Internet.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved7 C H A P T E R 2 Mergers and Alliances  Why are media companies forming alliances with computer vendors?  Because they want to grow their markets by offering digital information and entertainment services that can be displayed either on a TV set or a computer screen.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved8 C H A P T E R 2 Telecommuting For a large percentage of the population,the Internet is becoming the workplace.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved9 C H A P T E R 2 Business, Advertising, and Online Shopping The Internet is becoming a mass market utility, and as such, businesses are using it to advertise and market products.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved10 C H A P T E R 2 Day Trading  Day trading is the use of the Internet to track the value of individual stocks and buy or sell them rapidly depending on how the market goes.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved11 C H A P T E R 2 Information Monitoring  EntryPoint is a free Windows toolbar that you can download and use for free.  Users can retrieve news, monitor stock activity, get sports scores, shop at their favorite online store, view personal financial information, make travel plans and much more.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved12 C H A P T E R 2 WebCams Connected to the Internet are tens of thousands of cameras,called WebCams, that are sending live pictures to the Internet right now.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved13 C H A P T E R 2 Government Services  Government officials have turned increasingly to the Internet for solutions to problems inherent in governance.  The Net makes services more widely available and enables municipalities to respond more quickly to emergencies and disasters.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved14 C H A P T E R 2 Politics  Videoconferencing and the Internet provide ways for politicians to reach, canvass, and broaden their constituencies.  The Internet has become so important in getting elected to public office that almost every political candidate has a Web site.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved15 C H A P T E R 2 Information Warfare and National Defense  The United States relies so much on the Internet that perhaps even more devastating than a nuclear attack would be an electronic invasion of the computer networks without which this country would grind to a halt.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved16 C H A P T E R 2 Electronic Publishing  The Internet is changing how we read newspapers by eliminating the need for the paper and offering customization with search engines that can find not only text but graphics, audio, and video as well.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved17 C H A P T E R 2 Television and Entertainment  The Internet is competing with television for people’s free time. According to a Nielsen survey, the turn of the century marked the point by which more than half of U.S. households had obtained Internet access.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved18 C H A P T E R 2 Teaching and Learning  By linking universities, colleges, schools, and homes into a worldwide network, the Internet is helping to break down the distinctions between grade levels.  The Internet is enabling students of all ages to collaborate on worldwide projects, share discoveries, and develop strategies for acquiring knowledge in a social context.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved19 C H A P T E R 2 Teaching and Learning Virtual FlyLab The Virtual Flylab lets you breed fruit flies and explore the laws of genetic inheritance.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved20 C H A P T E R 2 Teaching and Learning the Dismal Scientist The views in the forecast section of the Dismal Scientist economics database. Annual summary of past, present, and forecast prices.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved21 C H A P T E R 2 Teaching and Learning Plasma Physics Lab At the Plasma Physics Laboratory at at Princeston University students can run a tokamak nuclear fusion reactor.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved22 C H A P T E R 2 Teaching and Learning Real Time Data Projects Real Time Data projects in science education at the Center for Improved Engineering and Science Education at Stevens Institute of Technology

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved23 C H A P T E R 2 Teaching and Learning Journey North Journey North is an online collaboration in which students participate in a global study of wildlife migration.

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved24 C H A P T E R 2 Teaching and Learning the Discovery Channel The Discovery Channel offers educators and students an innovative set of tools for integrating current event into the classroom

© 2001 The McGraw-Hill Companies, Inc. All Rights Reserved25 C H A P T E R 2 Interconnected Scholarship  Imagine having every scholarly paper mounted on the World Wide Web, with hypertext links that put you just a mouse click away from calling up the source materials referenced in the article.