BLUE OCEAN STRATEGY W. Chan Kim and Renée Mauborgne Christopher Adrian 32412014 Ferry Aditya32412031 Ardian Kurniawan32412041 Vincentius Rongkang32412052.

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Presentation transcript:

BLUE OCEAN STRATEGY W. Chan Kim and Renée Mauborgne Christopher Adrian Ferry Aditya Ardian Kurniawan Vincentius Rongkang Surya Wibowo

 Published in 2005 ( W. Chan Kim & Renée Mauborgne, Professors at INSEAD & Co-Directors of the INSEAD Blue Ocean Strategy Institute )  Differentiation and Low Cost  New Market BACKGROUND

EXAMPLES

BLUE OCEAN STRATEGY OF

History - found by Fushajiro Yamaiuchi the first product of Nintendo is Trading Card Game - Develop by Gunpei Yuichi as Game Developer

Nintendo Video game era NES era ( Nintendo Entertainment System ) (Fourth Generation ) - the first video game console - most selling video game console (60 million units) - Mario Bros and Zelda - the revolution game has begin

Gameboys Series Era The first portable game (1989) The first selling reach 150 million unit The first Popular game is tetris Gameboys Types : - Gameboy Pocket (1996) - Gameboy Colour (1999) - Gameboy Advance (2001) - Gameboy Advance SP (2003) - Gameboy Micro (2005)