Kiss East MEDIA PACK Q4 2014. KEY HIGHLIGHTS – Q4 2014  KISS East is commercial market leader, now reaching 433,000 listeners each week and has a market.

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Presentation transcript:

Kiss East MEDIA PACK Q4 2014

KEY HIGHLIGHTS – Q  KISS East is commercial market leader, now reaching 433,000 listeners each week and has a market share of 6.7%  On average a KISS listener tunes into the station 6.5 hours each week, equating to a total of 2.8 million hours listened each week  KISS reaches 306,000 Housewives and 215,000 ABC1 listeners each week  KISS is number one for reach and share in the commercial market amongst 15-24s, s and 15-44s  KISS is market leader in it’s TSA for 15-24’s with a 21.3% market share reaching 141,000  15-44s are our strongest audience in which we reach 352,000 with a market share of 15.8%  Breakfast remains commercial leader with 203,000 and a market share of 5.1%  Drive remains the number one commercial show in the region with 249,000 listeners  KISS East is part of KISS UK which reaches 4.9 million adults across the UK Source: RAJAR Q4 2014

KISS EAST DEMOGRAPHIC PROFILE (%) Source: RAJAR Q Female Male ABC1 C2DE

WEEKLY REACH ADULTS (000): KISS EAST VS. OTHER STATIONS IN IT’S TSA Source: RAJAR Q (Kiss East TSA) * Station TSA doesn’t cover all of KISS TSA. All stations on half yearly reporting period apart from KLFM and Star which are yearly

MARKET SHARE ALL ADULTS: KISS EAST VS. OTHER STATIONS IN ITS TSA Source: RAJAR Q * = Station TSA doesn’t cover all of KISS TSA. All stations on half yearly reporting period apart from KLFM and Star which are yearly

WEEKLY REACH (000): KISS EAST VS. OTHER STATIONS IN IT’S TSA Source: RAJAR Q (Kiss East TSA) * Station TSA doesn’t cover all of KISS TSA. All stations on half yearly reporting period apart from KLFM and Star which are yearly

MARKET SHARE 15-34: KISS EAST VS. OTHER STATIONS IN ITS TSA Source: RAJAR Q * = Station TSA doesn’t cover all of KISS TSA. All stations on half yearly reporting period apart from KLFM and Star which are yearly

WEEKLY REACH (000): KISS EAST VS. OTHER STATIONS IN IT’S TSA Source: RAJAR Q (Kiss East TSA) * Station TSA doesn’t cover all of KISS TSA. All stations on half yearly reporting period apart from KLFM and Star which are yearly

MARKET SHARE 15-44: KISS EAST VS. OTHER STATIONS IN ITS TSA Source: RAJAR Q * = Station TSA doesn’t cover all of KISS TSA. All stations on half yearly reporting period apart from KLFM and Star which are yearly

KISS EAST TRANSMISSION AREA