Copyright © 2009 METRO Cash & Carry RussiaMember of METRO Group Анастасия Ласка Москва, декабрь 2011 Ocean's Eleven V Профессиональная Конференция «Я –

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Presentation transcript:

Copyright © 2009 METRO Cash & Carry RussiaMember of METRO Group Анастасия Ласка Москва, декабрь 2011 Ocean's Eleven V Профессиональная Конференция «Я – директор по маркетингу». 8 декабря

Member of METRO GroupMETRO Cash & Carry RussiaPage 2 Нужен минимум 1 год

Member of METRO GroupMETRO Cash & Carry RussiaPage 3 Голова рыбы

Member of METRO GroupMETRO Cash & Carry RussiaPage 4 Put everyone on the same page

Member of METRO GroupMETRO Cash & Carry RussiaPage 5 Верьте интуиции

Member of METRO GroupMETRO Cash & Carry RussiaPage 6 «Перекладывайте ответственность»

Member of METRO GroupMETRO Cash & Carry RussiaPage 7 Advice is welcome

Member of METRO GroupMETRO Cash & Carry RussiaPage 8 Pipeline

Member of METRO GroupMETRO Cash & Carry RussiaPage 9 Breathing one air

Member of METRO GroupMETRO Cash & Carry RussiaPage 10 Ownership of knowledge

Member of METRO GroupMETRO Cash & Carry Russia Marketing & Customer Management Director Target Group Management HoReCa Marketing research Advertising Develop and implement the concept and the strategy of Target Group on country level Define and develop Core target group within the TG Initiate and realize marketing actions to develop target group:  research  assortment  pricing policy  adaptation of value added services to TG needs  communication (advertising campaigns: ATL, BTL, Internet)  concept definition and content of communication materials (MM; advertising materials etc.)  support field force with selling instruments in order to develop corresponding TG Target Group Management Traders Target Group Management SCO CRM & Market Research Brand Communications Interactive CRM Analytics Pricing Lifecycle & segmentation Promotion Direct Media Communication Brand Design On-line activities Pricing On-line activities E-Commerce

Member of METRO GroupMETRO Cash & Carry RussiaPage 12 Не экономьте

Member of METRO GroupMETRO Cash & Carry RussiaPage 13 Инвестиции в людей vs инвестиции в деятельность

Member of METRO GroupMETRO Cash & Carry RussiaPage 14 Спасибо за внимание!