Identitas Budaya dalam Komunikasi Lintas Budaya

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Presentation transcript:

Identitas Budaya dalam Komunikasi Lintas Budaya

Identitas (identity): “a set of IDEAS, about one’s own ETHNIC GROUP membership, including SELF IDENTIFICATION and KNOWLEDGE about ethnic culture” (Gundykunts, 2002: 225)

Identitas Negotiated Reinforced Challenged

Video cultural identity model

Identitas Virtual Identitas Sosial Identitas Personal

Identitas PERSONAL (Personal Identity): Karakteristik unik  INDIVIDU Identitas SOSIAL (Social Identity): “Social Meaning” Identitas grup Identitas VIRTUAL (Virtual Identity): Identitas yg mencair terhubung secara jaringan (new media)

Identitas Virtual

Identitas Budaya RASA BANGGA dalam mengekspresikan: NORMA (NORM) SIMBOL (SYMBOL) EKSISTENSI NAMA (LABEL)

Intermezo...

IDENTITY MANAGEMENT THEORY (IMT) 1 Mengeksplorasi INTERAKSI LINTAS BUDAYA 2 Menjebatani pengembangan interaksi lintas budaya Memediasi kesukaran interaksi lintas budaya 3 Mengurai relasi TRANSAKSIONAL antara KOMUNIKASI & IDENTITAS

Multi-dimensional Identity Model (AH Society, 2013) Culture Religion Politic Man

Kajian tentang identitas mempertimbangkan: (Status) Status Konteks (Context) Sejarah (History)

Identitas Budaya dalam Komunikasi Lintas Budaya

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