“Aiming Higher”: A Public Relations Approach to Better Tell the Story of ACHS Honor Societies PRESENTED BY KRISTEN E. HOGAN EASTERN KENTUCKY UNIVERSITY
Testimony Senior at Eastern Kentucky University Member of three honor societies EKU Honors Program member Greek Life Member: Kappa Alpha Theta Fraternity Four years Executive officer - two years
What do students want? Social experiences Reputation on campus Personal enrichment Professional development Lifelong friendships
Why “Aim Higher?” Establish community Collaboration across campuses Student opportunities Establish ACHS as a brand
“Aiming Higher” Goals & Objectives 1.Increase awareness of ACHS and certified honor societies on campus 2.Engage current, eligible students for honor society membership 3.Within one year, acquire 30 percent of university’s honor societies participating in the Honors Council
Key Publics Faculty Incoming students Current, eligible students
Strategies & Tactics
Adopt a philanthropy Local, national, or global charity Opportunity for collaboration Presents opportunity for member involvement
Create awareness among incoming student New student days Student orientation Student involvement fairs
Target current, eligible students Obtain GPAs and amount of credit hours completed Deans list and President list recipients Honors Program members Student leader/faculty adviser contacts made via
Contact and Communication “ Aiming Higher” Motto Print media fliers, brochures, postcards Advertising media buttons, pens, t-shirts
Contact and Communication Social Media Facebook Twitter Follow students Promote benefits of membership
Contact and Communication Events Charity events Guest speakers Information sessions ◦Eligible members ◦Members of university honors programs
Evaluation Member and faculty adviser feedback Member involvement Member leadership Recruitment efforts Final report Measure growth of Honors Council Establish plan for upcoming expansion
Thank You