Hanna Augustsson (SWE) Birkir Einar Björnsson (ICE) Robert Grön (FIN)

Customers

Geographic- and Demographic features Our customers will be in Sweden People over 17 Female and male Family lifestyle

Social and economics- Psychographics features Income level Lifestyle Healthy, Active in life Character type Shy Want to get in shape Addicted to training

Activity features Frequency of shopping Train occasionally or regularly Train for one- two –three or more times Consumer type Consumption stage Zero, small, average and high Knowledge Customer doesn’t need to know anything

Activity features Attitude to product Positive and enthusiastic Consumption situation When you want, where you want. Perception risk Innovation tendency

Competitors We are unique First in Sweden Main competitors Professional trainers Protein and vitamins Many sites and shops

Market analysis

Positive about our company Cheap You can go when ever you like If you want space when you train Easy to get the program Accessible everywhere

Negative about our company If you are lazy You don’t achieve your goal Can’t see them training If you doing something wrong we can’t see that You can maybe hurt yourself

Positive about our competitors Personal trainers observe Lazy No self control If you are doing something wrong They can help you

Negative about our competitors Expensive If you want privacy If you want to go there at your own time

SWOT- analysis Strength: We are different Affordable Easy accessible We would renew the program for free Weaknesses: Wouldn't get enough customers People wouldn’t get their goal Delivery wouldn’t be on time Opportunities: You can get in shape fast Program is available everywhere Treats: Won’t do the exercise right Unhappy Personal trainers at gym Successful

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