Devin Daly | SwipeToSpin | CEO | Would You Let Half of Your Walk-in Traffic Leave Without Being Engaged? Devin Daly.

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Presentation transcript:

Devin Daly | SwipeToSpin | CEO | Would You Let Half of Your Walk-in Traffic Leave Without Being Engaged? Devin Daly

Devin Daly | SwipeToSpin | CEO | Devin Daly, CEO of SwipeToSpin

1. Define your sales funnel and understand the conversion rates at each stage 2. Don’t push the accelerator until the time is right Devin Daly | SwipeToSpin | CEO |

VDP Pages - 2% BDC Department – 25% Salespeople – 50% Closes

Facts: Unique Visitors? Average = 7,000 Internet Lead Submissions? Average = 200 Internet Sales? Average = 70 Bounce Rate? Average = 60% Devin Daly | SwipeToSpin | CEO |

Fix the Engine Before Pouring More Gas into the Funnel! How would you react if a visitor entered your store, didn’t get engaged, then left? Devin Daly | SwipeToSpin | CEO |

That’s what is happening every time: Someone bounces without submitting a lead Someone leaves immediately without being engaged Devin Daly | SwipeToSpin | CEO |

There is a major misalignment between the ‘smart’ and ‘easy’ way to close more sales. High SEM and advertising spend Time spent maintaining accurate online inventory These represent a significant investment made by everydealership Devin Daly | SwipeToSpin | CEO |

Demonstration Devin Daly | SwipeToSpin | CEO |

How do I fix my broken sales funnel? You have so much leverage at the top of this funnel that if you can improve conversion rates ever so slightly, it will have an enormous impact on your bottom line. Increase time spent on VDP Decrease bounce rate Devin Daly | SwipeToSpin | CEO |

Grab Visitors’ Attention! Create engaging content! Bring important vehicle details above the fold. Use analytics to create custom experiences. Maintain a recognizable appearance across platforms. Use 360 WalkArounds Devin Daly | SwipeToSpin | CEO |

USE 360 WalkArounds 170% lift in time on VDP 25% lift in conversion rates Demonstration Devin Daly | SwipeToSpin | CEO |

1. Get details above the fold 2. Click = higher engagement 3. Increase margins by promoting the value of your features. 4. Track which features matter! AUTOMATICALLY TAG FEATURES

Demonstration Devin Daly | SwipeToSpin | CEO |

Contact Info Full Name: Company: Job Title : Devin Daly SwipeToSpin CEO Share an important takeaway you received from this session using hashtag #DD17 for a chance to win an iPad.