Build Your Business Through Summer Selling
Pearl Stewart Manager of Field Training
Kristina Swift Director of Sales Operations
Tonight’s Agenda The Winning Formula to Increase Sales Set a Goal – Make a Plan The Customer Search is On Summer Selling Tips to Increase Order Size Satisfaction In Action – Customer Service Webinar Attendance Draws!!!
The Winning Formula
Increase Your Business During the Summer Set a Goal Don’t forget…summer selling is followed by our busiest selling season Open your store every Campaign…Customers appreciate consistency
Set Ambitious Goals Determine where you are and where you want to be Plan NOW for your Success!
Guaranteed Discount
Formula to Success for President’s Club $10,000 / 26 Campaigns ↔ $385 per Campaign ↔ $25 Average Order ↔ 15 purchasing Customers per Campaign
Formula to Success for Honour Society $25,000 / 26 Campaigns ↔ $961 per Campaign ↔ $25 Average Order ↔ 38 purchasing Customers per Campaign
Formula to Success for David H McConnell $50,000 / 26 Campaigns ↔ $1,923 per Campaign ↔ $25 Average Order ↔ 77 purchasing Customers per Campaign
Formula to Success for President’s Club Council $75,000 / 26 Campaigns ↔ $2,885 per Campaign ↔ $25 Average Order ↔ 115 purchasing Customers per Campaign
Customer Search Is On!!
Let’s Begin Our Customer Search Power of 3/Cold Calling/Door Knocking/Prospecting It’s all about reaching out to the Potential Customer! - Focus on your goal - Prepare an opening statement - Determine her/his need - Close the sale
Let’s Continue... Our Customer Search The Power of Referrals
Let’s Continue... Our Customer Search Social Media – facebook/Online Virtual Cork Boards/Online Classified Posting Board
Let’s Continue... Our Customer Search Traditional Bulletin Boards
Let’s Continue... Our Customer Search Community Newspapers – Coffee News
Let’s Continue... Our Customer Search Create a Personal Introduction Flyer
Let’s Continue... Our Customer Search Avon On Locations Tail Gating
Let’s Continue... Our Customer Search Have your Car Attract Customers
Let’s Continue... Our Customer Search Promote NEW Product with Campaign 22
Let’s Continue... Our Customer Search Listen for noise and watch for activity in Residential Areas
Let’s Continue... Our Customer Search Summer is “Moving Time” – Welcome new neighbors
Let’s Continue... Our Customer Search It’s Summer – Visit Lake Resorts/Cabins
Follow-Up Yields Results
And the Winner Is...
Tips to Increase the Average Customer Order!
DEMOS Work! Seeing is Believing/Trying is Buying! Customers buy MORE when they SEE, TOUCH, SMELL the product!
ADD-ON or UP-SELL Before the Close – select and SELL – just one more product
Feature Your Own PICK OF THE CAMPAIGN Insert a flyer or use a “Red Dot” Sticker
CROSS SELLING
Promote the ORDER BUILDER or PREMIUM of the Campaign Only $9.99 each with every $20 brochure purchase $29.99
TESTIMONIALS Sell Product Promote through - Social Media - - flyer included in your brochure - in person
Focus on Products that Sell During the Summer Sun Protection Insect and Bug Repellent Bath and Shower Products
Use STORE MAP for Selling Tips
Focus on REPEAT Business Skin care = Repeat business Skin care = Increased order size Skin care = Full Commission Earnings potential
Focus on REPEAT Business Anew product – average cost $35.00 per product 10 new Customers…repeat the purchase every 3 months! 10 x $35.00 = $ $ x 4 purchases per year = $1, for 1 product
Promote MARK. to Our Future Avon Customer
Home/Book/facebook Virtual Parties Imagine - 1 Party of YOUR Choice per $ Campaigns = $13,000 in Sales + NEW CUSTOMERS
“We LOVE Summer” Event Selling Reach hundreds of people Use the “We Love Summer” toolkit Avon Sun/Bug Guard Blitz
Personalize Your Business It Goes a Long Way!
Supporting the Needs of the Customer
Are You Surprising Your Customers? “Random Acts of Appreciation” Welcome Pack for New Customers Thank you card or “Customer of the Campaign” “Upgrade Your Service”
Are You Surprising Your Customers? “Random Acts of Appreciation” Welcome Pack for New Customers Thank you card or “Customer of the Campaign” “Upgrade Your Service”
And the Winner Is...
And in Closing...